Targetorate "Business Consulting"In accelerating business growth & marketing efficiency
We help companies pivot into more profitable directions where they can expand and grow. It is inevitable that companies will end up making a few mistakes; we help them correct these mistakes as well as prevent further mistakes. Our specialty lies in understanding what your business requires to grow faster and touch new milestones.
Since our inception, we have helped organizations of varied sectors improve their business processes and management with our tailored consulting services. We guide you in both structural and organizational changes within your business as well as in other crucial subject areas.
Our Core Business Consulting services are as follows
Benefits:
- Increased business performance and profits
- Effective strategies
- Instant solutions to critical business issues
- Delivery of results with speed
- Access to industry experts
- Streamlined delivery process
Case Studies
Digital Marketing has become a powerful platform for brand promotion as it is simple yet influential.
Market Entry in a new arena or a new country with a new product or re-launch is accompanied by certain risks on the business. Some of the risks while entering new markets are anticipated and some unforeseen, we need to be geared up for both.
We all study our target market audience, demand, delivery product/service competition, price range and costs for production, packaging, advertising etc. and strategize accordingly; yet it is difficult to get the competitive edge over the market.
Setting the right prices for your services and products can be tough. Set the price too high, you miss out on important sales. Set the price too low, you miss out on important revenue. Pricing doesn’t have to be a sacrifice or a random decision. There are dozens of ways to set the right pricing models and strategies to help attract more customers and achieve your revenue goals.
Selecting the business entity is an important decision in itself. The type of business and its planned vs. expected growth can be the basis for the decision on setting up the business. The type of business entity you select will depend on three fundamental factors: liability, taxation and record-keeping.
We need to understand the government policies and know the steps required to make necessary changes related to taxes, business costs, avail privileges and subsidies and watch on the liabilities.
“I have tried every digital marketing tactic that my agency told me to do. Yes, I got a good search rank when they got me to page one. But then, after 3 months we are back to where we started.”
“You said never run a tactic without a strategy. Well, we understand that you need a plan. But strategy! Who has the time for strategy? We are already into the thick of the action. We need action, not advice!”
A signature story is a strategic effort that enables growth, provides inspiration and offers guidance both internally and externally to businesses over an extended period of time. They are at the center of all marketing, branding and advertising activities.
A leading Autonomous institution for engineering and management courses in South India
A leading data management and data science services provider in the US
A global Pediceutical foot care line offering innovative products that provide effective and transformational results
A leading Indian Semiconductors and Electronic Component Distribution and Design Services Company
A leading Malaysian IT company with a strong foothold in KSA
A US-based Data Management and Data Analytics solutions provider
A leading Indian angel investment network
One of the top international schools in South India
An established international school in South India
A premier business and technology consulting firm based in the USA
Digital space is the new branch office for most of the companies. It’s cheaper than the actual and virtual making it too crowded for your customers to notice you. Marketing digitally has smoothened but the challenges for sales remain high.
Right marketing strategy and its underlying initiatives (both traditional and digital) can deliver good results – provided they are associated with the right product or service; and if we are able to measure the ROI and make course corrections in a timely manner.
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It encourages you to figure out what makes a good business website for your target audience.
Any Marketing strategy is meaningful only when its performance is measured. Measuring the Return on Investment (ROI) of your Search Engine Optimization (SEO) or Search Engine Marketing (SEM) is relatively easy. When you know the Key Performance Indicators (KPI), it becomes easy to compare and measure the performance.
Online Reputation is the image of a company that remains in the mind of customers; creation of the same needs lot of efforts and losing needs none. It needs reputation management to influence the public interpretation and maintain the online presence for sharing what does the brand stand for.
An online platform to create a legally tenable digital will and store financial documents
With most of the world's population online today, it is imperative for you to augment your Digital Marketing capabilities to attract, connect and retain customers more efficiently. Digital marketing offers the best techniques to grow your business online. To get more out of your digital marketing initiatives, you need to understand and adapt to the latest digital marketing trends.
Here, we have reached the 3rd month of social distancing and work-from-home practices because of the ongoing COVID-19 global health crisis. With the global economy breaking down, the current situation has left companies with no other choices than either shutting their businesses down or carry out operations remotely.
An effective digital strategy is an essential instrument to achieve and sustain growth in this competitive market. A digital strategy is a kind of strategic management
To have a great business, you need to build a great brand. All the big companies in the world agree that blogging is one of the most effective tools for brand-building in this digital era.
In the competitive world, every business strives to make sure that when its prospective customers look for a product or service it offers, they find them first. To stay ahead in the competition, one needs to be constantly visible and relevant to its customers.
The COVID-19 pandemic caused by the novel Coronavirus has exhibited traditional marketing techniques less appealing, encouraging business across all industries and regions to leverage digital marketing techniques to not only fight for survival but also to be market leaders.
Digital marketing is impacting the business world positively. From expanding the market reach to providing the customer with the best, digital marketing is giving businesses ROI like never before. SEO and content marketing are two of the most important tools of digital marketing that are available to the modern marketer.
For the uninitiated, the word blog comes from the combination of two words – web and log. Together they formed weblog and eventually it got shortened to blog. Blogs came into appearance as early as the 1990s and primarily were online diaries.
Imagine boarding an airliner and learning that the pilot at the controls has only ever flown a flight simulator… So as a consultant, it is expected to have an abundance of entrepreneurial experience.
Every company wants to grow, to achieve that zenith where it can be recognised as the market leader. Growth can come from wildly various sources, however, without a proper, on-point strategy, you are going to spend a lot of time on spinning your wheels but it won’t lead you to anywhere.
Digitalization is not new and has been disrupting every business sector for a long time. But constant research and development and the ongoing technological evolution are spreading it like wildfire across every sector, whether its financial services, banking, retail, insurance, manufacturing, education or any other.
Technological innovation is giving rise to waves of positive disruption for businesses all across the globe. Innovation and business transformation driven by digital technologies are paving new opportunities for businesses as well as the society.
And in today’s age, it is much easier as experts are there to empower you with various tools and tactics throughout to get the best results. Several surveys prove that there are many authentic ways to bag ideal clients or customers who are interested in your business or offering. In this blog, we will help you to present the best modern practices to get ideal leads.
Preparing an email for any campaign or event and perfecting it from the start till is a tedious task that requires a great deal of detailing. When you finally hit the send button on every formal blast, after the hard-spent days, the feeling cannot be described in words.
Search Engine Optimization or SEO is an important aspect of a website. It helps you in ranking your website on Google Search Engine, build relevant content assets, branding and quality lead generation. Also, SEO forms the centre theme of impactful and long-lasting Digital Marketing.
Your eCommerce website might be driving a lot of traffic, but is it converting to paying customers? In today’s digital landscape, competition is fierce. And this has risen the difficulty level for new visitors’ inflow and converting visitors to paying customers for maximising ROI from acquisition marketing.
Search Engine Optimization or SEO is one of the major processes that helps in boosting the company’s lead generation by growing the quality and quantity of website traffic.
A brand voice denotes your business personality. It is basically like a person talking about your business to your potential customers or clients and sharing how tangible your service or offering is. And that’s why it’s a big thing and makes a huge impact on your brand value.
It’s a fast-paced world, and choices are also fast-changing. In this situation, it is extremely critical to pitch your product or service uniquely and interestingly amidst the crowd of other competitors, who are vying for your prospect’s attention.
What’s the one thing that you check first when you wake up in the morning? Well, the answer in most cases is your mobile phone. And a few of the most visited applications on the phones are Facebook, Instagram, Twitter, LinkedIn, Pinterest and other social media platforms.
In Recent times, an ideal enterprise having a mere online presence in the form of a Website and a Social Media Page will not serve the entire purpose. In order to reach your target audience your business has to adapt to the upcoming trends in Digital Marketing.
Social media marketing refers to the use of social media platforms to market a company's products and services. Social media marketing helps companies not only to engage with their existing customers but also reach new ones.
Globally all of us have faced unique challenges during the ongoing Covid-19 pandemic. It had a huge impact on almost every industry and changed the ways businesses are carried out now.
Facebook Analytics is a tool offered by Facebook that helps marketers track likes, page views and monitor the interaction of the audience with their business page on the social networking site. It provides valuable insights such as details of the page and audience demographics to help businesses improve their strategy.
COVID-19 has severely impacted organisations along with customers. This unprecedented situation has caused drastic changes to customer behaviour and forced brands to rethink their strategies on how to approach their audiences. In times of crisis, a customer’s interaction with a company can make or break the brand’s image. We have outlined 4 key areas to address the new customer journey
“Voice search is a dialogue system designed to be a conversation between a human user and a computer interface”. It allows users to search the web using spoken voice commands rather than typing. Voice assistants can be found on most smartphones, home smart speakers and other speech-enabled devices.
Brands are constantly fighting for recognition and awareness among consumers. This statement holds true as 82% of marketers say brand awareness is the most important goal, followed by sales and lead generation (Content Marketing Institution). But, in the fight for market share, brand salience should be another priority.
The digital marketing landscape is always evolving, so it's important to stay up-to-date with the latest trends
The success of any product or service greatly relies on an effective go-to-market strategy.
In today's crowded marketplace, building a strong and memorable brand identity is essential for businesses looking to make an impact
Our client is a top-tier retail corporation based in New Zealand. They are committed to
Our client is a US-based IT services provider, a leader and the largest systems integrator
Our client is a US-based SaaS company, a prominent player in the industry
Our client is a globally leading business services provider with
Our client is a US-based IT services provider, a leader and the largest
Our client is a US-based SaaS company, a prominent player in the industry
Our client is a US-based IT services provider, specializing in delivering advanced IT solutions to mid-sized and large organizations
Our client is a US-based SaaS company providing critical software solutions to field workers in the disability support and advocacy sector.
Advertising Week New York 2024 was a convergence of the brightest minds in marketing, advertising, and tech, showcasing the latest trends and innovations. Here are 20 key takeaways from the event that are shaping the future of advertising.
As 2024 winds down, CMOs across the United States are reflecting on the year's marketing trends and gearing up for 2025. Among the strategies that have emerged as game-changers, the integration of Artificial Intelligence (AI) and automation in Account-Based Marketing (ABM) stands out as a critical driver of success.
Discover how a tech company partnered with Targetorate to scale its ABM strategy - resulting in 3X higher engagement, 2X MQL growth, and 40% faster deal velocity across key enterprise accounts.
Explore how Targetorate executed a dual-tier ABM strategy, combining 1:Few and 1:Many campaigns, to drive exponential digital engagement, boost lead generation, and enhance account penetration for a cybersecurity solutions provider.
Discover how Targetorate designed and executed a personalized 1:1 ABM program for a fast-growing IT services provider—driving stronger CX, better sales alignment, and targeted impact through digital transformation and precision content.
Discover how Targetorate designed and executed a personalized 1:1 ABM program for a fast-growing IT services provider—driving stronger CX, better sales alignment, and targeted impact through digital transformation and precision content.
A Malaysia-based IT services provider partnered with Targetorate to design an integrated digital go-to-market (GTM) strategy to expand into the MENA region, especially Saudi Arabia.
A healthcare technology company in India partnered with Targetorate to build a comprehensive digital strategy for the nationwide expansion of its mobile app platform.
A US-based enterprise tech company offering a Data Insights Platform (DIP) partnered with Targetorate to develop a comprehensive digital strategy for growth across the US market.
A technology-driven embedded systems design company partnered with Targetorate to expand its visibility and engagement across the US and European markets.
A leading electronics and PCB design company partnered with Targetorate to overhaul its digital presence and align it with modern-day B2B buyer behavior.
A Fortune 500-trusted enterprise platform company engaged Targetorate to craft a tailored digital strategy aimed at penetrating Tier-1 organizations in the US, UK, and UAE markets.
A global leader in foot care products partnered with Targetorate to enhance its digital discoverability and increase organic traffic across the USA and Canada.
A fast-scaling SaaS company focused on disability advocacy collaborated with Targetorate to expand its digital marketing efforts.
A large pharmaceutical brand with operations in 30+ countries partnered with Targetorate to launch a nutraceutical product in India via D2C channels.
A super-specialty eye hospital engaged Targetorate to modernize its digital presence and attract more patients online.
Following a detailed GTM strategy, Targetorate rolled out a high-impact digital marketing campaign to help the client penetrate the MENA and Saudi markets.
After creating a digital GTM roadmap, Targetorate executed a full-stack digital marketing program for India’s leading ambulance-booking app.
Following a successful strategy engagement, Targetorate executed a comprehensive digital marketing program to support the expansion of a US-based enterprise data platform across North America.
Following the successful rollout of a digital GTM strategy, Targetorate implemented a high-performance digital marketing program for an embedded design company targeting North America.
Following the creation of a digital roadmap, Targetorate executed a full-funnel digital marketing campaign for a leading B2B component distribution company.
A Fortune 500-trusted enterprise platform company engaged Targetorate to craft a tailored digital strategy aimed at penetrating Tier-1 organizations in the US, UK, and UAE markets.
A Fortune 500-trusted enterprise platform company engaged Targetorate to craft a tailored digital strategy aimed at penetrating Tier-1 organizations in the US, UK, and UAE markets.
A leading retail brand in New Zealand partnered with Targetorate to transform its digital storefront by migrating its legacy e-commerce platform to a modern, scalable, and feature-rich architecture.
A prominent university with 20,000+ students annually and six campuses across India partnered with Targetorate to completely transform its digital presence.
A prominent university with 20,000+ students annually and six campuses across India partnered with Targetorate to completely transform its digital presence.
A pioneering initiative aimed at empowering entrepreneurs with disabilities through a fully digital commerce platform engaged Targetorate for an inclusive UI/UX design project.
A national multi-store retail chain with a massive product catalog partnered with Targetorate to redesign and modernize its online storefront.
A mid-sized IT Services company engaged Targetorate to unify and optimize its fragmented MarTech ecosystem.
Discover how tech companies can create a robust Go-to-Market (GTM) strategy that fosters innovation and connects with the right audience. Learn essential steps including understanding the market landscape, defining a clear value proposition, selecting niche entry points, and executing with agility.
The Evolution of Marketing Landscape in today’s technologically savvy era, old ways of marketing just don’t cut it anymore. Individuals crave more personal, genuine experiences. They want businesses to talk with them in an as-personal-as-possible manner; they don’t want to be treated as just another name on a list. Intent marketing can assist with that.