- August 11, 2020
- Posted by: target
- Category: Blogs
The Top 3 Best Practices For Quality Lead Generation
And in today’s age, it is much easier as experts are there to empower you with various tools and tactics throughout to get the best results. Several surveys prove that there are many authentic ways to bag ideal clients or customers who are interested in your business or offering. In this blog, we will help you to present the best modern practices to get ideal leads.
So, let's start!
Turn Strangers Into Super-fans
If a customer lands on your website for the first time and you ask him/her to buy the most expensive product in the first go, your customer may get offended and this could negatively impact the conversion rate. Customers often don’t know the real deal, and before they figure out, you have lost them and their trust. Then how to build trust in such a short time?
Here comes the Customer Value Journey, which will create an effective in-depth connection of your brand with the customer. Here are the key steps:
Make Them Aware
This can be achieved through advertising, blog posts, events, word-of-mouth, social media or any other channels that put your offering or product or solution amidst the potential prospects.
Get Them To Engage
This step initiates the moment you first interact with a prospective customer or client and stretches through the entire journey with your brand. It’s an ongoing interaction that continues through multiple channels like an online community, blogs, emails, customer support, etc.
Ask Them To Subscribe
When a customer is enjoying his/her journey and likes your brand then the trust starts developing and once it is done, it is time for the commitment and asking them to subscribe so that you can keep them updated with the latest products and happening through email. Offer something valuable to them like a free demo, free samples, and it will be easier for you to get those filled in forms.
Make Them A Customer
If your offering or samples have enough value then the prospect of deepening their commitment and making them a customer is easier. A high value, the low-risk offer makes you stand out and creates a smooth transition from subscriber or follower to a paid customer.
Make Them Excited About Your Brand
Give your new customer a memorable experience and provide some bonus features or surprises that will add delight to their journey. This will help you in making a potential multi-buyer.
Make Them Repeat-Buyer/Multi-Buyer
While you have converted a potential visitor to a buyer, now it is time to take the next step and make them a multi-buyer or repeat-buyer. Ascension offers better and bigger solutions, add-ons are a good way to entice the customer and make them buy another product or the same product multiple times.
Let Them Spread The Happy Experience
A customer with a happy experience is a marketer of your product or solution or offering. Once they are satisfied, they not only become loyal but also share their good experience, and it might help you to generate more leads from the word of mouth.
Appeal To The Customer/Client's Current Situation
Every client or customer has some pain points. To appeal to your ideal client’s current pain points, your content and copies should talk about the before-state of the customers/clients, and the benefits and after-state that they would experience if they implement your service/solution/offering. Run a survey with the existing clients and prepare a before-after worksheet that will not only help you to advance in your business and modify your services and offerings but will also help you to identify what you want to show to your ideal clients.
Show The Customers/Clients How Winning With You Would Seem Like
The last and major aspect of lead generation is to make sure that you are highlighting why you are a valuable and the best possible asset to their business or life. You need to prove it to them and not just keep your achievements to yourself. Your content, copies, creatives, messaging, or any way of communication should highlight the past successful results, and how you can replicate those again and again in the future.
It is indeed true that product/solution/offering alone doesn’t convert clients but, coupled with effective digital transformations they do so. And such effective digital transformations are easier when you have an expert guiding you in doing so.
Targetorate Consulting, a leading ‘Digital-focused’ business consulting firm empowers the growth of businesses by increasing their current market base with effective lead generation and expanding them into newer markets across geographies. With a 200+ clientele, we have been serving businesses across various domains and successfully boosted their growth with proven results. So, choose wisely and partner with us!