“Articles”Know what’s happening in the world, especially in your industry through our latest scholarly articles

3 Ways to Craft and Nail Your Brand Voice

3 Ways to Craft and Nail Your Brand Voice

A brand voice denotes your business personality. It is basically like a person talking about your business to your potential customers or clients and sharing how tangible your service or offering is. And that’s why it’s a big thing and makes a huge impact on your brand value.

3 Reasons Why Backlinks Can Boost Your Business Growth

3 Reasons Why Backlinks Can Boost Your Business Growth

Search Engine Optimization or SEO is one of the major processes that helps in boosting the company’s lead generation by growing the quality and quantity of website traffic.

improve-your-online-reputation

Make Effective Use of Social Media Platforms to Improve your Online Reputation

Online Reputation is the image of a company that remains in the mind of customers; creation of the same needs lot of efforts and losing needs none. It needs reputation management to influence the public interpretation and maintain the online presence for sharing what does the brand stand for.

Experiential-Marketing-and-Ways-to-Measure-its-Success (1)

Experiential Marketing and Ways to Measure its Success

Any Marketing strategy is meaningful only when its performance is measured. Measuring the Return on Investment (ROI) of your Search Engine Optimization (SEO) or Search Engine Marketing (SEM) is relatively easy. When you know the Key Performance Indicators (KPI), it becomes easy to compare and measure the performance.

Essential-Google-Analytics-Reports

Essential Google Analytics Reports Every Marketer Must Know

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It encourages you to figure out what makes a good business website for your target audience.

receiving-the-right-ROI

Are your Marketing Efforts Giving you the right ROI?

Right marketing strategy and its underlying initiatives (both traditional and digital) can deliver good results – provided they are associated with the right product or service; and if we are able to measure the ROI and make course corrections in a timely manner.

Are-you-visible-in-the-highly-crowded-digital-space

Are you Visible in the Highly Crowded Digital Space?

Digital space is the new branch office for most of the companies. It’s cheaper than the actual and virtual making it too crowded for your customers to notice you. Marketing digitally has smoothened but the challenges for sales remain high.

Signature-story-is-a-strategic-effort

A Signature Story is a Strategic Effort that Enables Growth

A signature story is a strategic effort that enables growth, provides inspiration and offers guidance both internally and externally to businesses over an extended period of time. They are at the center of all marketing, branding and advertising activities.