Any Marketing strategy is meaningful only when its performance is measured. Measuring the Return on Investment (ROI) of your Search Engine Optimization (SEO) or Search Engine Marketing (SEM) is relatively easy. When you know the Key Performance Indicators (KPI), it becomes easy to compare and measure the performance.
With Experiential marketing, things are a little different. You can measure the success of your experiential marketing-you just need to know what to measure.
Here are some tips to help you start with
- Define your KPIs
Planning a successful marketing campaign takes a great deal of time, effort, expertise and creativity. You need to have a clear set of marketing goals in mind, to begin with. Your KPIs need to be obtainable. They also need to be trackable and data-driven. The key to defining KPIs is to identify what a successful campaign means to you. Once your KPIs are defined, you need to identify which metrics contribute to them. Track those metrics.
- Brand sentiment and its success measure
Brand sentiment refers to the efforts by brands to build positive associations with customers through marketing. The concept of Brand Sentiment is to Market your business to such an extent that customers form a positive relationship with your brand and when they are looking to buy a similar product or service, the first thing that strikes their mind is your brand. Measure Brand Awareness Reach and Brand Influence to know the success of the Brand Sentiment experiential campaign. Send out surveys to your customers and to the general audience before, during and after the experiential campaign.
- Social Media engagement
The importance of Social Media in Experiential Marketing needs no emphasis. It is indeed a powerful tool for experiential marketing. Tracking everything from Brand mentions to hashtag usage is a great way to measure success. Encourage people to use hashtags as it is a great way to know what people are thinking about your Brand.
Companies should make use of the best marketing strategy. One of the most important aspects of this immersive marketing approach is putting the consumer first When it comes to experiential marketing with your brand. Don’t hesitate to think outside of the box. Hope these tips will be helpful for your company.