Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It encourages you to figure out what makes a good business website for your target audience.
Here are a few essential GA reports that every marketer should look at
- Mobile Performance Report
Today, the number of mobile users out-rates the total number of desktop and tablet users. It becomes extremely important for businesses to know how their website is performing on mobile devices and what can be done to make the website more mobile-friendly.
- Traffic Acquisition Report
This report will tell you if the traffic or visitors to your website are coming from the ads or organic listing or through any referral sites. It helps you understand which source of marketing is getting you traffic.
- Content Efficiency Report
This report tracks entrances, page views, bounces and goal completions to help you understand the efficiency of the content. What type (images, text, videos, infographics, GIFs) of content is engaging your audience, what type is getting you conversions and what type is being shared the most; all this can be analyzed through this report.
- Keyword Analysis Report
This report analyzes the most popular incoming keywords getting traffic to your site. With the metrics in this report, you can use this data to understand what keywords are contributing to your goals and what needs to be optimized.
- In-Page Analytics Report
This report increases a better understanding of your visitor’s journey and movement around your website. Concentrate on your visitor’s involvement on more crucial links; re-arrange navigation menus to focus on major website goals.
- New vs. Returning Report
This report will tell you what percentage of your users is coming back to your website. If your business wants more new visitors than returning, then focus on getting more new ones and vice-versa.
- Landing Pages Report
Your visitors may land on different web pages of your site based on their source. Create a different landing page each for traffic coming from paid ads, an organic listing, direct URL and referrals. This will help you understand which landing pages are working well for your Business.
- Bounce Rate vs. Exit Rate Report
The number of users landing on a page and bouncing back without taking any action on your website is bounce rate and exit rate measures percentage of visitors who browsed more than one page. Analyze the landing pages for the bounce rate and see what changes have to be made to decrease it.