Resources "Case Studies"
Digital Marketing Efforts Boosted Registration on Website by 20%
![Targetorate-Case-Studies(1) Targetorate-Case-Studies(1)](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Case-Studies1-300x278.png)
Client Overview
An online platform to create a legally tenable Digital Will and store financial documents
- Industry: Legal
- Location: India
- Target Market: India
Challenges/Scenario
The client was badly in need of strategies to widen its reach to prospective customers and attract tie-ups/partnerships to expand its services along with keeping the cost at a minimum. There was no mechanism to identify KPIs, analyze data and respond to user experience. The company was unable to realize the targeted conversion rate.
Targetorate Role & Approach
Targetorate conducted a detailed analysis including competitors, users/customers, web and social media to develop a failproof digital marketing strategy. We crafted a strong content strategy, restructured and revised content and redesigned website to facilitate visitor engagement and improve responsiveness.
Outcomes
Increased number of registrations by 20%
![](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Wireframe-casestudies-2-info-1-1.png)
![](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Wireframe-casestudies-2-info-2.png)
Decreased bounce rates by 7%
Established brand in the targeted segment
![](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Wireframe-casestudies-2-info-1-1.png)
![](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Wireframe-casestudies-2-info-2.png)
Video marketing increased conversion rate by 10%
Enabled active business transactions
![](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Wireframe-casestudies-2-info-1-1.png)
![](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Wireframe-casestudies-2-info-2.png)
Helped in expansion of the business PAN India
Outcomes
![](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Wireframe-casestudies-2-info-80-b.png)
Increased number of registrations by 20%
![](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Wireframe-casestudies-2-info-80.png)
Decreased bounce rates by 7%
![](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Wireframe-casestudies-2-info-80-b.png)
Established brand in the targeted segment
![](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Wireframe-casestudies-2-info-80.png)
Video marketing increased conversion rate by 10%
![](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Wireframe-casestudies-2-info-80-b.png)
Enabled active business transactions
![](https://targetorate.us/wp-content/uploads/2020/04/Targetorate-Wireframe-casestudies-2-info-80.png)
Helped in expansion of the business PAN India