- February 22, 2021
- Posted by: target
- Category: Blogs
Upcoming 5 Trends in Digital Marketing
In Recent times, an ideal enterprise having a mere online presence in the form of a Website and a Social Media Page will not serve the entire purpose. In order to reach your target audience your business has to adapt to the upcoming trends in Digital Marketing. As per Statista, in the year 2021, the ad spending in the Digital Advertising market is projected to reach US$398,762m. Enterprises are becoming ready to embrace the Digital Transformation, it’s the time to look ahead to focus on the Upcoming Trends in Digital Marketing.
Artificial Intelligence
AI can help to process vast quantities of data and make the right predictions based on the patterns which emerge from it. It also helps in providing valuable customer insights for the enterprises. AI helps in collecting data, analyzing, not only applying it but also learning from it. AI is transforming Digital Strategies that helps to provide valuable customer insights for the Enterprises. For example, many enterprises use AI to showcase relevant ads based on the previous searches of the users, and by providing a personalized experience.
Benefits of AI in Digital Marketing
- Improves engagement across your website
- Boosts your conversation rates
- Helps to connect emotionally
- Relevant and Specific to product recommendations
Personalization
Personalization is the process of keeping the needs and preferences of the customers in mind so that it will help to market the products at the right time. It is a process that provides a customer experience which is well-aligned with the consumer’s specific needs and preferences. Many Enterprises are planning to invest in personalization that offer customized and engaging content to their customers. The better you know about your customers, the better Personalization strategy you can create. With the use of Big Data, Enterprises can now make better decisions at every level and improve their conversion rate.
Globally enterprises are focusing to have sound strategies that will help them from simple testing to successful personalization. Enterprises need to personalize their online marketing strategies, which includes providing personalized content, products, emails and more. Personalization is one of the most happening Digital trends that brands are focusing on today.
Benefits of Personalization
- Helps in improving Customer Loyalty
- It helps enterprises to understand their Audience better
- Leverages your Marketing Efforts
- Increase in ROI
Video Marketing
The future of the Internet would be full of video content. Enterprises understand the power of marketing their businesses through Videos. Video is a dynamic and engaging content format that can be shared across multiple platforms. Globally many users like the Video because it can be entertaining, engaging and can help in making huge returns on their investments. There are many reasons for including video marketing into your Digital Marketing Activities as they are accessible to anyone with internet access and it is one of the most effective and popular content forms in the world.
A billion hours of YouTube social videos per day are watched daily, which stresses the importance of Video Marketing. An ideal Video Marketing includes producing narrative videos to communicate to the target audience with the elements of storytelling. It creates a strong impact on the minds of the users, by addressing the business challenges, suggesting solutions that will enable them to create more opportunities.
There are many types of videos such as Explainers, Interviews, Product Reviews and Live video to just name a few.
The Importance of Video formats in different Social Media Platforms
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Facebook: 1 Minute
-
Twitter: 45 Seconds
-
Instagram: 30 Seconds
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YouTube: 2 Minutes
Benefits of Video Marketing for your business
- Search Engine Optimization
- Educating and Informing
- Stay Competitive
- Helps in increasing Brand Awareness
- Boosts Social Media Engagement.
- Boosting conversions
Chatbot Marketing
A Chabot is a software program that automates the conversation with users. Chat can be programmed with the variety of responses based on what a user requests or chooses. Chatbot Marketing helps to market your products and services effectively and an ideal Chatbot marketing strategy helps that your customer requests are effectively answered and contribute in generating leads. Chatbots are useful in Automating basic processes and answering most common questions of the customers.
There are many types of Chatbots that can be designed and developed as per your digital marketing business needs such as
Chatbots for
Customer Service
Chatbots for
FAQ
Chatbots for
Sales
Chatbots for
Shopping
Chatbots for
Marketing
Business Benefits of Chatbots
- Increased Customer Engagement
- Gaining Insights
- Improved Customer Service
- Cost Savings
- Better Lead Generation
Voice Search & Smart Speakers
One of the excellent developments in Digital Marketing is the voice search technology which is helping search marketing professionals to optimize their respective websites through targeted queries and keywords. Globally, there is a tremendous increase in the number of users using smartphones and smartphone assistants and smart speakers such as Amazon’s Alexa, Apple’s Siri and Google Home. As voice AI and machine learning are improving, Enterprises have to adapt the strategies accordingly.
The increase in the number of adoption rates in the usage of Digital Voice Assistants globally has made a significant impact on search SEO and trends. Today more than 20 percent mobile searches are being done by Voice and many Enterprises are now focusing on their websites to draw traffic from voice search.
Voice Search Optimization is an opportunity for the enterprises who are looking to be ahead in Digital Marketing. By using Natural Language, Long-Tail Keywords and providing concise answers you can perform excellent Voice search Optimization.
Factors considering to optimize for voice search on smart speaker
Provide valuable and specific content
Optimize your local business listing
Optimize for conversational searches
Focus on Language and slang words
Benefits of Voice search and smart speakers
- Greater Reachability
- Stay Competitive
- It improves customer satisfaction
- Simple and Speed
If you are looking for an End-To-End Digital Marketing services providing company, don’t wait further. Just contact us at +1 (815)-981-8638 or email us at contact@targetorate.com for all your Video Content Requirements. You can also request a callback by just dropping us a line on this link, and one of our business consultants will contact you shortly.