Dedicated Centre for "Digital Marketing & Branding" for Tech Companies
The technology industry has been at the forefront of the change. To stand a chance among the highly competitive business environment, you need to continuously evolve your services and products. Tech marketers have to clearly convey the complexities of their products and services, while fighting for a spot among a market flooded with new technologies. The way enterprise technology and software companies need to approach marketing is evolving, and it is imperative to leverage tactics that will reduce costs significantly and produce real results. To stand out, you need to focus on building new capabilities and introducing technologies within the company. Yet, time-consuming non-core functions can hinder progress. Off-shoring these tasks offers a swift, simple solution to free resources, reduce labor costs, and refocus on core business activities. This strategic shift not only streamlines operations and reduces costs but also fuels business growth.
Digital marketing has become the cornerstone of success for businesses in today’s technology-driven world. Building a digital marketing team is the new trend in the industry but it adds significant overhead and limitations. Some of the key ones are:
- Understanding the Technology Industry: Getting the talent and leadership that understands the nuances, workings, processes, structure, etc. of the tech industry.
- Higher Costs: Maintaining an in-house marketing team can be more expensive due to salaries, benefits, training, and software/hardware expenses.
- Limited Expertise: In-house teams may have limited expertise in specific digital marketing areas, requiring additional hiring or training to fill skill gaps.
- Resource Constraints: Your in-house team might not have access to the latest marketing tools and technologies, which can limit the effectiveness of your campaigns.
- Scalability Challenges: Adapting to changes can be more complex with an in-house team, especially for smaller businesses with limited resources.
- Routine: Routine can hurt a business more than help it. In-house teams may become complacent over time, leading to a lack of innovation and fresh ideas.
- Difficulty in Keeping Up with Industry Trends and Changes: The digital marketing landscape is constantly evolving, and it can be challenging for an in-house team to stay updated with the latest trends and changes
As companies strive to establish a robust online presence and engage with their target audience effectively, many are turning to off-shoring digital marketing services to gain a competitive edge. With digital marketing becoming more and more standardized/streamlined, India has become an ideal destination for off-shoring digital marketing services. It allows companies to focus on their core competencies while also benefiting from the expertise of professionals in the field. Off-shoring digital marketing to India can be extremely beneficial and profitable for several reasons:
We handle end-to-end temt setup tasks for greater business efficiency. From building a dedicated team to just getting a few resources as your extended team, we specialize in meeting all your unique requirements. We have worked with 100+ tech companies and executed 500+ digital marketing projects. Our leadership has vast experience of working in the tech industry. Easily scale services up or down based on changing business needs. Reduce the risk and impact of workforce related issues such as lack of trained resources, recruitment, training, payroll, employee benefits, hiring, layoff and more. We provide a well-structured procedure to set-up your operations by onboarding the right resources and implementing the appropriate technology and tools. We extend our services beyond just setting-up operations by offering tactful strategies that will add value to the success of your business. We provide a one-stop solution to optimize your cost and bring scalability.
Our well-designed model is built on the principle of continuously providing ROI from the very beginning of the engagement. By adopting this model, we become an extension of your organization, ensuring that you will enjoy all the benefits of global delivery, with the benefit of total control. In future if you wish to run the center by yourself, we help with transferring the operations center as your own subsidiary. Moreover, post-transfer we also suggest and implement various creative and inexpensive solutions for you to face the challenges ahead.
Our services also include end-to-end consulting, project management and support assistance to set-up the operations center. We have extensive experience in driving, setting up and running dedicated centers in India for several global businesses.
Core Capabilities
Benefits
- Lower establishment & operational costs
- Availability of right set of technical skills and scale
- Rapid scaling and complete control of your operations
- 100% IP protection
- Faster time to market
- Local expertise and continuous customer advisory service
- Quicker learning curve through on-the-job training
- Access to world-class methods, best practices and procedures
Some of the roles you can comfortably off-shore are:
- SEO Experts
- Performance Marketing Experts
- Social Media Experts
- Content Writers & Copy Writers
- Technical Content Writers
- Video Experts
- Graphics Experts
- Web Developers
When it comes to staying competitive and profitable in a fast changing market, there is no time to lose. Are you ready to streamline your marketing operations and elevate your market outreach? Talk to our experts to know how Dedicated Centre for Digital Marketing & Branding can help you run your business more profitably and build scalability.
Case Studies
