Digital Strategy "Consumer Analytics and Insights"

Having a clear understanding of the customer journey helps you drive marketing actions through acquisition, retention and growth. Targetorate’s advanced customer analytics strategy services enable you to gain in-depth insights into customer behaviour, sentiments and attitudes that can be leveraged to improve your relationship with customers and drive loyalty. We guide you in achieving a 360-degree view of your customers by blending behavioural analytics with unstructured data sources.

Our team works with you closely to help extract optimum value from your customer analytics investment. The team studies your unique marketing scenarios carefully to help build and maintain models for customer analytics. We help you leverage technologies like Artificial Intelligence and Machine Learning to identify patterns and behaviours as they emerge. We also guide you in micro-segmentation that discovers the never known before personas and archetypes.