Digital Strategy "Consumer Analytics and Insights"

A strategy is not just about a good idea. It’s about driving business growth. And we are experts in it.

Having a clear understanding of the customer journey helps you drive marketing actions through acquisition, retention and growth. Targetorate’s advanced customer analytics strategy services enable you to gain in-depth insights into customer behaviour, sentiments and attitudes that can be leveraged to improve your relationship with customers and drive loyalty. We guide you in achieving a 360-degree view of your customers by blending behavioural analytics with unstructured data sources.

Our team works with you closely to help extract optimum value from your customer analytics investment. The team studies your unique marketing scenarios carefully to help build and maintain models for customer analytics. We help you leverage technologies like Artificial Intelligence and Machine Learning to identify patterns and behaviours as they emerge. We also guide you in micro-segmentation that discovers the never known before personas and archetypes.

Core Capabilities

Creating and deploying analytical roadmap

Micro-segmentation and behavioral analytics

Predictive analytics

Customer satisfaction analysis

Customer engagement strategies

Customer accusation analytics

Customer retention and win back

Customer lifetime value (CLV) modeling

Benefits

Customer Analytics
  • Increased ROI through targeted campaigns
  • Increasing leads, sales and business goals
  • Decreased new customer acquisition costs
  • Increased loyalty of customers