AI can help to process vast quantities of data and make the right predictions based on the patterns which emerge from it. It also helps in providing valuable customer insights for the enterprises. AI helps in collecting data, analyzing, not only applying it but also learning from it. AI is transforming Digital Strategies that helps to provide valuable customer insights for the Enterprises. For example, many enterprises use AI to showcase relevant ads based on the previous searches of the users, and by providing a personalized experience.

The future of the Internet would be full of video content. Enterprises understand the power of marketing their businesses through Videos. Video is a dynamic and engaging content format that can be shared across multiple platforms. Globally many users like the Video because it can be entertaining, engaging and can help in making huge returns on their investments. There are many reasons for including video marketing into your Digital Marketing Activities as they are accessible to anyone with internet access and it is one of the most effective and popular content forms in the world.

A billion hours of YouTube social videos per day are watched daily, which stresses the importance of Video Marketing. An ideal Video Marketing includes producing narrative videos to communicate to the target audience with the elements of storytelling. It creates a strong impact on the minds of the users, by addressing the business challenges, suggesting solutions that will enable them to create more opportunities.

There are many types of videos such as Explainers, Interviews, Product Reviews and Live video to just name a few.

One of the excellent developments in Digital Marketing is the voice search technology which is helping search marketing professionals to optimize their respective websites through targeted queries and keywords. Globally, there is a tremendous increase in the number of users using smartphones and smartphone assistants and smart speakers such as Amazon’s Alexa, Apple’s Siri and Google Home. As voice AI and machine learning are improving, Enterprises have to adapt the strategies accordingly.

The increase in the number of adoption rates in the usage of Digital Voice Assistants globally has made a significant impact on search SEO and trends. Today more than 20 percent mobile searches are being done by Voice and many Enterprises are now focusing on their websites to draw traffic from voice search.

Voice Search Optimization is an opportunity for the enterprises who are looking to be ahead in Digital Marketing. By using Natural Language, Long-Tail Keywords and providing concise answers you can perform excellent Voice search Optimization.