- August 19, 2025
- Posted by: dev-team-targetus
- Category: Blogs
How Leading Firms Achieve 2x ROI Through Strategic Offshoring
By Abhijeet Ballurkar, Managing Director, Targetorate Consulting Inc.
Growth in 2025 isn’t about having the “best” marketing concept, it’s about velocity of execution. Winning brands are those that can go to market in many places, be culturally nuanced, and measure effect in real-time, all without sacrificing their strategic foundation.
In that reality, global delivery models aren’t a cost-saving experiment; they’re an operational necessity. The challenge is that most companies still run them like linear hand-offs. We’ve seen that movie before it ends with delays, misalignment, and campaigns that look nothing like what the strategy promised.
We at Targetorate have spent a decade in developing global marketing programs that function as smoothly across time zones as they do across channels. Offshoring in India is one of the levers we pull; we’ve established 10+ dedicated marketing centers, each structured to handle strategy, execution, and analytics in sync but it’s within an overall orchestration model that uses geography as a strength, not a limitation.
Global Delivery in Action
Global delivery is not a cost experiment, it’s a capability multiplier. When executed strategically, distributed teams accelerate timelines, scale expertise, and deliver tangible results. India’s combination of deep talent pools, English proficiency, and time-zone advantages makes it a natural hub for high-performance marketing execution, enabling teams to work seamlessly across regions without compromising quality or speed.
For example, A leading Global Business Services Provider partnered with Targetorate to build a 60+ member capability team focused on demand generation, sourcing and onboarding. The result: faster reach, higher deal closer, seamless scalability, and measurable growth impact over two years.
Similarly, a US IT Services Firm collaborated with Targetorate to develop a digital capability team across strategy, creative, SEO, video, copy, and analytics. The result: >60% cost savings, significantly increased brand reach, real web and social gains, and accelerated, better-quality campaign delivery.
These examples demonstrate that offshoring strategy is not merely about place; it’s about convening teams to achieve quantifiable business objectives. This model unites speed, quality, and efficiency at scale. India serves as a powerful enabler in this model, providing both capability and operational leverage.
Making Global Marketing Work in Practice
Global delivery models work when they act as a unified, distributed team not as a series of unconnected vendors.
At Targetorate, we construct programs on three principles:
- Strategic Core, Distributed Execution: The brand vision remains rooted with senior leadership and strategists, while specialist pods within India and other locations manage design, deployment, optimization, and analytics. This balance keeps the work in sync without causing bottlenecks.
- Follow-the-Sun Workflow: A round-the-clock delivery approach where tasks are passed between teams in different time zones. As one team ends its day, another picks up the work, ensuring continuous progress and eliminating downtime.
- Embedded Accountability: Offshore teams are responsible for KPIs, participate in client stand-ups, and collaborate on shared systems. They’re responsible for results, not outputs and that makes them partners, not order-takers.
Do it this way, geography ceases to be a logistical obstacle and begins to be an advantage multiplier.
Targetorate in the Bigger Picture
Offshoring is a means to an end, not the headline. Sometimes that translates to fully distributed models; other times, a hybrid approach or local execution supported by offshore teams is optimal.
Targetorate’s expertise also lies in ABM, CX transformation, GTM launches, MarTech deployments, omnichannel digital campaigns, and analytics integration. By deploying the right capability in the right place at the right time, we help clients unlock measurable results: faster execution, higher quality, and cost efficiency.
Whether working with enterprise tech leaders, industrial giants, or high-growth challengers, we’ve proven that marketing operations can be as agile and measurable as the strategies they serve.
Conclusion
Global marketing is no longer a side capability, it’s the core of modern growth. Those who master it gain speed, adaptability, and cost efficiency without losing brand consistency.
Targetorate’s role is simple: to engineer marketing engines that work anywhere, at any scale, with any mix of teams. Offshoring is just one gear in that engine. The real advantage is knowing how to make all the gears turn in sync and we’ve been doing that for years.