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Advertising Week New York 2024 was a convergence of the brightest minds in marketing, advertising, and tech, showcasing the latest trends and innovations. Here are 20 key takeaways from the event that are shaping the future of advertising.

In today’s crowded marketplace, building a strong and memorable brand identity is essential for businesses looking to make an impact

The success of any product or service greatly relies on an effective go-to-market strategy.

The digital marketing landscape is always evolving, so it’s important to stay up-to-date with the latest trends

Brands are constantly fighting for recognition and awareness among consumers. This statement holds true as 82% of marketers say brand awareness is the most important goal, followed by sales and lead generation (Content Marketing Institution). But, in the fight for market share, brand salience should be another priority.

“Voice search is a dialogue system designed to be a conversation between a human user and a computer interface”. It allows users to search the web using spoken voice commands rather than typing. Voice assistants can be found on most smartphones, home smart speakers and other speech-enabled devices.

COVID-19 has severely impacted organisations along with customers. This unprecedented situation has caused drastic changes to customer behaviour and forced brands to rethink their strategies on how to approach their audiences. In times of crisis, a customer’s interaction with a company can make or break the brand’s image. We have outlined 4 key areas to address the new customer journey

Facebook Analytics is a tool offered by Facebook that helps marketers track likes, page views and monitor the interaction of the audience with their business page on the social networking site. It provides valuable insights such as details of the page and audience demographics to help businesses improve their strategy.

Globally all of us have faced unique challenges during the ongoing Covid-19 pandemic. It had a huge impact on almost every industry and changed the ways businesses are carried out now.

Social media marketing refers to the use of social media platforms to market a company’s products and services. Social media marketing helps companies not only to engage with their existing customers but also reach new ones.

In Recent times, an ideal enterprise having a mere online presence in the form of a Website and a Social Media Page will not serve the entire purpose. In order to reach your target audience your business has to adapt to the upcoming trends in Digital Marketing.

What’s the one thing that you check first when you wake up in the morning? Well, the answer in most cases is your mobile phone. And a few of the most visited applications on the phones are Facebook, Instagram, Twitter, LinkedIn, Pinterest and other social media platforms.

It’s a fast-paced world, and choices are also fast-changing. In this situation, it is extremely critical to pitch your product or service uniquely and interestingly amidst the crowd of other competitors, who are vying for your prospect’s attention.

Your eCommerce website might be driving a lot of traffic, but is it converting to paying customers? In today’s digital landscape, competition is fierce. And this has risen the difficulty level for new visitors’ inflow and converting visitors to paying customers for maximising ROI from acquisition marketing.

Search Engine Optimization or SEO is an important aspect of a website. It helps you in ranking your website on Google Search Engine, build relevant content assets, branding and quality lead generation. Also, SEO forms the centre theme of impactful and long-lasting Digital Marketing.

Preparing an email for any campaign or event and perfecting it from the start till is a tedious task that requires a great deal of detailing. When you finally hit the send button on every formal blast, after the hard-spent days, the feeling cannot be described in words.

And in today’s age, it is much easier as experts are there to empower you with various tools and tactics throughout to get the best results. Several surveys prove that there are many authentic ways to bag ideal clients or customers who are interested in your business or offering. In this blog, we will help you to present the best modern practices to get ideal leads.

Technological innovation is giving rise to waves of positive disruption for businesses all across the globe. Innovation and business transformation driven by digital technologies are paving new opportunities for businesses as well as the society.

Digitalization is not new and has been disrupting every business sector for a long time. But constant research and development and the ongoing technological evolution are spreading it like wildfire across every sector, whether its financial services, banking, retail, insurance, manufacturing, education or any other.

Every company wants to grow, to achieve that zenith where it can be recognised as the market leader. Growth can come from wildly various sources, however, without a proper, on-point strategy, you are going to spend a lot of time on spinning your wheels but it won’t lead you to anywhere.

Imagine boarding an airliner and learning that the pilot at the controls has only ever flown a flight simulator… So as a consultant, it is expected to have an abundance of entrepreneurial experience.

For the uninitiated, the word blog comes from the combination of two words – web and log. Together they formed weblog and eventually it got shortened to blog. Blogs came into appearance as early as the 1990s and primarily were online diaries.

Digital marketing is impacting the business world positively. From expanding the market reach to providing the customer with the best, digital marketing is giving businesses ROI like never before. SEO and content marketing are two of the most important tools of digital marketing that are available to the modern marketer.

The COVID-19 pandemic caused by the novel Coronavirus has exhibited traditional marketing techniques less appealing, encouraging business across all industries and regions to leverage digital marketing techniques to not only fight for survival but also to be market leaders.

In the competitive world, every business strives to make sure that when its prospective customers look for a product or service it offers, they find them first. To stay ahead in the competition, one needs to be constantly visible and relevant to its customers.

To have a great business, you need to build a great brand. All the big companies in the world agree that blogging is one of the most effective tools for brand-building in this digital era.

An effective digital strategy is an essential instrument to achieve and sustain growth in this competitive market. A digital strategy is a kind of strategic management

“You said never run a tactic without a strategy. Well, we understand that you need a plan. But strategy! Who has the time for strategy? We are already into the thick of the action. We need action, not advice!”

“I have tried every digital marketing tactic that my agency told me to do. Yes, I got a good search rank when they got me to page one. But then, after 3 months we are back to where we started.”

We need to understand the government policies and know the steps required to make necessary changes related to taxes, business costs, avail privileges and subsidies and watch on the liabilities.

Selecting the business entity is an important decision in itself. The type of business and its planned vs. expected growth can be the basis for the decision on setting up the business. The type of business entity you select will depend on three fundamental factors: liability, taxation and record-keeping.

Setting the right prices for your services and products can be tough. Set the price too high, you miss out on important sales. Set the price too low, you miss out on important revenue. Pricing doesn’t have to be a sacrifice or a random decision. There are dozens of ways to set the right pricing models and strategies to help attract more customers and achieve your revenue goals.

We all study our target market audience, demand, delivery product/service competition, price range and costs for production, packaging, advertising etc. and strategize accordingly; yet it is difficult to get the competitive edge over the market.

Market Entry in a new arena or a new country with a new product or re-launch is accompanied by certain risks on the business. Some of the risks while entering new markets are anticipated and some unforeseen, we need to be geared up for both.

Digital Marketing has become a powerful platform for brand promotion as it is simple yet influential.