Full-Funnel B2B Marketing for Technology |
We help IT services and technology product companies with Digital GTM Strategy and marketing experience, from demand generation to account-based marketing.
Trusted by 300+ Companies Globally
Trusted by 300+ Companies Globally
Our Capabilities
Define your market, audience, positioning and route to market.
- ICP and market definition
- Go-to-market strategy
- Market and competitor research
- Positioning
- Value proposition
- Messaging
- Product and service positioning
- Launch strategy
Build a stronger brand and digital experience across the buyer journey.
- Brand positioning
- Brand messaging
- Website strategy
- Website design
- Landing pages
- Content creation
- Creative direction
- Conversion optimisation
Generate demand through the channels your buyers use.
- Demand-generation strategy
- Google Ads
- LinkedIn Ads
- SEO/AEO
- Content marketing
- Campaign strategy
- Lead generation
- Lead nurturing
- Marketing campaigns
Target the companies and accounts you want to win.
- Account selection
- Account research
- Account segmentation
- Personalised campaigns
- ABM strategy
- Account-specific content
- LinkedIn and paid media
- Sales alignment
Set up and manage the technology behind your marketing.
- HubSpot
- Salesforce
- Marketo
- Marketing automation
- Lead scoring
- Lead routing
- CRM integration
- Campaign tracking
- Analytics and reporting
Where We Can Help
Launching a New Service or Product
Position the offering, define the target audience and build the marketing needed for launch.
Entering a New Market
Define the market opportunity, audience, positioning and acquisition approach.
Your Website Isn't Generating Enough Enquiries
Improve the messaging, content, user experience and conversion paths.
You Need More Qualified Leads
Build demand through paid media, SEO, content and targeted campaigns.
You Want to Reach Specific Accounts
Build an ABM program around your priority accounts and coordinate marketing with sales.
Your Marketing Team Needs More Execution
Extend your existing team with strategy, content, design, paid media, SEO, campaigns and marketing operations.
Why TargetOrate?
300+ B2B Companies
Supported through digital GTM engagements to date
Cross-Functional Delivery Team
Media, content, SEO, design, and analytics under one roof
Marketing Automation Expertise
Lead scoring and nurture programs built on proven automation experience
Integrated Execution
Connected across GTM, ABM, and MarTech workflows
Let's Talk About Your Marketing
Book a free 30-Minute Strategy Call
Case Studies
