Build a GTM strategy that |
GTM Planner is an AI-powered B2B GTM planning platform that connects market research, Ideal Consumer Profile (ICP) definition, buyer understanding, positioning, messaging and GTM planning in one continuous workflow.
Research the market. Define the ICP. Understand the buyers. Build the positioning. Plan the GTM.
Beta access includes 1 year free.
Built by TargetOrate
USA · ANZ · India
GTM decisions work better when they build on each other.
A GTM strategy is a chain of connected decisions.
Market research shapes the ICP
The ICP shapes buyer understanding
Buyer insights inform positioning
Positioning shapes messaging
Those decisions influence channels, content, sales enablement, budgets and KPIs. When these decisions are developed separately, teams spend valuable time reconnecting the dots before moving forward.
GTM Planner is designed around the connection. Information and decisions established at one stage become context for the next, creating a continuous path from research to strategy to execution.
One connected workflow for building a B2B GTM strategy.
Beta access includes 1 year free.
From GTM Blueprint to actionable GTM Plan.
GTM Planner separates strategic foundation from execution, while keeping both directly connected.
BLUEPRINT
Build the strategic foundation.
Blueprint establishes the market, customer and strategic context that the GTM plan is built from.
Market Research
- Market Trends
- Competitive Analysis
Customer & Buyer Understanding
- Buying Committee
- Customer Journey
- ICP & Buyer Personas
Strategic Foundation
- Positioning
- Value Proposition
- Messaging
- Strategic Priorities
Blueprint establishes:
Who to target. What matters to them. How the business should be positioned. What should guide the GTM strategy.
Know the market before building the plan.
PLAN
Turn the Blueprint into action.
Plan takes the strategic decisions established in Blueprint and translates them into an actionable GTM approach.
- Marketing Strategy
- Channel Strategy
- Content Strategy
- Account-Based Marketing
- Paid Media Planning
- Sales Enablement
- Budget Planning
- GTM Roadmap
- KPI Framework
Plan establishes:
Where to invest. Which channels to prioritize. What to execute. When to execute it. How performance will be measured.
From “What should the business do?” to “What should happen next?”
1 Year Free
More than an AI GTM plan generator.
Generic AI GTM tools can produce an output from a prompt. GTM Planner is designed to build the strategic thinking behind that output.
| Typical AI GTM Generator | GTM Planner |
|---|---|
| Starts with a prompt | Starts with real business context |
| Produces individual outputs | Builds a connected GTM strategy |
| Generic recommendations | B2B-focused GTM workflows |
| Each task starts again | Previous decisions carry forward |
| One general AI function | Four specialized AI functions |
| Generates answers | Researches, reasons, validates and generates |
The difference is not simply the AI model. It is the way the GTM workflow is structured around it.
GTM Planner is built to help teams develop the strategy behind the plan, with each stage informed by what has already been established.
Build the GTM strategy, not just the output.
A GTM strategy has to account for everyone involved in the decision.
B2B buying rarely follows a simple linear journey.
A strong message can reach the wrong stakeholder. A qualified account can stall between teams. Months of buyer influence can happen before a lead enters the pipeline.
GTM Planner is designed around the realities of complex B2B buying, where multiple people, priorities and stages shape the path to a decision.
Designed for:
Multiple decision-makers
Buying committees
Long sales cycles
Different stakeholder priorities
Sales and marketing alignment
Account-based growth
Built for B2B SaaS, IT Services and other complex B2B markets.
Different GTM responsibilities. One connected planning system.
FOUNDERS & CEOs
Decide where to compete and how to enter the market.
Build a structured view of the market, ideal customers, positioning and strategic priorities to support informed growth decisions.
MARKETING & GTM LEADERS
Connect GTM strategy to campaigns, channels and investment.
Translate market and buyer intelligence into channel strategy, content, budgets, roadmaps and measurable GTM priorities.
PRODUCT MARKETING TEAMS
Define the audiences, positioning and buyer journeys that shape demand.
Connect ICP research, buyer personas, buying committees, customer journeys, value propositions and messaging into one strategic foundation.
SALES LEADERS
Understand the buying committee and strengthen sales alignment.
Bring buyer intelligence, positioning, messaging, account strategy and sales enablement into the broader GTM strategy.
AGENCIES & CONSULTANTS
Build structured GTM strategies with greater speed and consistency.
Create repeatable workflows across research, positioning, planning and execution while maintaining a clear strategic foundation for every engagement.
Different GTM decisions require different AI capabilities.
GTM Planner is being designed around four specialized AI functions, each with a distinct role in the GTM workflow.
Find and organize relevant market information.
Supports market research, trends, competitive analysis and other inputs required to establish the strategic context.
Turn information into GTM decisions.
Connects research and business context to strategic choices across ICP, positioning, messaging and GTM planning.
Check assumptions and strategic consistency.
Reviews conclusions for assumptions, inconsistencies and unsupported reasoning before decisions move further through the workflow.
Turn strategy into usable GTM outputs.
Converts established strategic decisions into practical content and executional outputs.
Research. Reason. Validate. Generate.
One platform. Four distinct AI jobs.
Real B2B GTM experience behind the platform.
GTM Planner is being developed by TargetOrate, a B2B marketing and GTM consulting firm with experience supporting companies across USA, ANZ and India.
TargetOrate specializes in B2B marketing, with significant experience across IT Services and B2B SaaS.
That experience shapes the frameworks, workflows, strategic logic and business rules being built into GTM Planner.
The result is a product grounded in practical GTM methodology and designed for the realities of complex B2B growth.
Practitioner-built. AI-powered. B2B-focused.
Free for 1 Year
A GTM intelligence system that grows with the business.
GTM Planner is being designed to extend beyond individual planning sessions, with persistent company context and connections to the data and platforms that inform GTM decisions.
COMPANY BRAIN
Connect the company once. Carry the context forward.
Company Brain is designed to give GTM Planner persistent understanding of the business across future strategic work.
It will be able to understand:
- Products
- Markets
- ICPs
- Positioning
- Business rules
- Brand voice
- Previous strategic decisions
- Ongoing analytics
This creates a foundation where future GTM work can build on established company knowledge.
CONNECTED GTM INTELLIGENCE
Bring the intelligence behind GTM into the workflow.
Future integrations are being designed across:
- Industry Data Gartner · HFS · Cambium · Foundry · ZoomInfo · Apollo
- Company Data Company APIs · MCPs · Internal Knowledge
- AI Platforms ChatGPT · Claude · Microsoft Copilot
- Marketing & Sales Platforms Google Ads · Meta · HubSpot · Salesforce · Mailchimp
The direction is clear: GTM strategy should connect with the intelligence, systems and tools that drive growth.
GTM teams have more data, more channels and more decisions to coordinate.
Markets evolve quickly. Buyer expectations shift. New channels emerge. AI is changing how research, strategy and content are produced.
The opportunity is no longer simply to generate more GTM output.
It is to connect the decisions behind that output.
GTM Planner is being built for that shift: combining real business context, B2B GTM methodology and specialized AI capabilities in one connected planning workflow.
Research with context. Decide with structure. Plan with continuity.
Build the next GTM strategy with GTM Planner.
For teams responsible for defining markets, positioning products, generating demand, aligning sales and marketing, or building GTM strategies for clients, GTM Planner brings the strategic workflow into one connected system.
Beta participants receive 1 year of free access to experience the platform as it evolves.
Research the market. Build the Blueprint. Turn it into a Plan.
1 Year Free for Beta Participants
