On-Demand Webinar
Local Convergence:
Bridging GTM & IT Strategies for Market Success
Scaling revenue and technology together
Watch the Session
Play time: 60 minutes | Format: HD video | Recorded: 28 May 2025
Play time: 60 minutes | Format: HD video | Recorded: 28 May 2025
What You’ll Learn
| Theme | Why it matters |
| GTM momentum | An AI-powered ABM framework that cuts sales cycles. |
| IT execution | Integration and data patterns that keep multi-country roll-outs on time. |
| Global × Local lens | How New Zealand’s tech ecosystem accelerates inbound and outbound expansion. |
Speakers
GTM strategist for mid-market & enterprise tech firms across three continents.
Abhijeet Ballurkar
Managing Director, Targetorate Consulting
20+ years integrating complex systems for NZ corporates and government.
Robert Lilley
Founder & Director, Friday Solutions
Technology delivery specialist who keeps the conversation focused on business impact.
Santosh Kulkarni (Moderator)
Director, NZ Business, Targetorate Consulting
Agenda Snapshot
- Global GTM Playbook 2025 – AI-driven ABM & hybrid buyer journeys
- NZ Tech Advantage – Where local infrastructure and talent speed growth
- GTM × IT Synergy – Checklists for aligning campaigns with integration reality
- Strategy × Tech × Market Fireside – Live discussion and audience Q&A
Who Should Watch
CXOs, heads of marketing, and technology leaders at IT services, consulting, and product firms who are:
- Expanding into New Zealand
- Launching from NZ to the US or other global markets
- Seeking tighter alignment between demand generation and enterprise technology