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AI-Powered B2B GTM:

How to Build a Full-Funnel Growth Engine for 2026

Today’s B2B leaders don’t lack tools, they lack clear execution paths and defensible ROI.

AI, content, and data promise growth, but without a unified GTM system, they create noise instead of revenue. This session is designed for C-suite and senior GTM leaders who need clarity on what actually works, how to measure it, and how to execute without overbuilding teams or tech stacks.

Join industry experts to see how high-performing B2B organizations are redesigning their GTM engines for 2026 with revenue visibility, execution discipline, and measurable outcomes leadership can confidently defend.

Online Session
12th Jan 2026
9:00 AM PST


    Why Attend:

    Redesign the GTM Engine

    Understand how AI, content, and data operate as a single system, not disconnected initiatives, to drive full-funnel revenue outcomes.

    Turn AI Spend Into Pipeline Impact

    Learn how leading teams move from experimentation to execution, using AI to accelerate content velocity, targeting precision, and conversion efficiency.

    Build a Measurable Growth System

    See how modern GTM leaders align brand, demand, and revenue with clear attribution, signal tracking, and performance visibility.

    Leave With a 90-Day Execution Roadmap

    Get a practical, leadership-ready GTM execution framework your organization can act on immediately without adding unnecessary tools or headcount.

    Real-World GTM Thinking for Enterprise Leaders

    Built on real enterprise experience, this discussion connects strategy, AI adoption, and execution discipline, focused on decisions leaders actually need to make.

    Register Now
    Andreas Ramos
    Andreas Ramos
    Author, Professor, Practitioner - Digital Marketing
    Karen Hu
    Karen Hu
    Senior GTM Consultant
    Abhijeet Ballurkar
    Abhijeet Ballurkar
    Managing Director, Global GTM Expert

    How the Session Will Flow

    01

    Expert-Led GTM Perspective

    The session will be led by Karen Hu, who brings deep, hands-on expertise in GTM strategy and execution. As both subject-matter expert and moderator, Karen will frame the key challenges facing B2B leadership teams and guide the discussion across strategy, execution, and measurement.

    Andreas Ramos and Abhijeet Ballurkar will join as panelists, contributing real-world insights from enterprise GTM execution, AI-powered growth programs, and modern demand architectures.

    02

    Audience-Driven Discussion

    The second half of the session is dedicated to audience questions and real GTM scenarios, allowing leaders to bring forward execution challenges, measurement concerns, and growth bottlenecks with expert perspectives grounded in proven industry experience.

    When buyers change, GTM must evolve

    Join a curated session offering strategic clarity for Enterprise Growth Leaders.

    Who This Session Is For - and What You'll Walk Away With

    Designed for leaders accountable for growth outcomes, not activity.

    Who Should Attend
    Growth Leaders & Decision-Makers
    • CEOs, CMOs, CROs, Chief Growth Officers
    • Enterprise GTM, Revenue & Marketing Leaders
    • Leaders responsible for turning strategy into measurable outcomes
    What This Enables
    Clear, Measurable Impact
    • Higher pipeline quality, velocity, and predictability
    • A unified awareness-to-revenue execution model
    • Stronger alignment across teams, tools, and GTM motions

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