AI-Powered B2B GTM:
How to Build a Full-Funnel Growth Engine for 2026
Watch the Session
Date: 12th Jan 2026 | Time: 9:00 AM PST | Format: Online
Agenda
Redesign the GTM Engine
Understand how AI, content, and data operate as a single system, not disconnected initiatives, to drive full-funnel revenue outcomes.
Turn AI Spend Into Pipeline Impact
Learn how leading teams move from experimentation to execution, using AI to accelerate content velocity, targeting precision, and conversion efficiency.
Build a Measurable Growth System
See how modern GTM leaders align brand, demand, and revenue with clear attribution, signal tracking, and performance visibility.
Leave With a 90-Day Execution Roadmap
Get a practical, leadership-ready GTM execution framework your organization can act on immediately without adding unnecessary tools or headcount.
Real-World GTM Thinking for Enterprise Leaders
Built on real enterprise experience, this discussion connects strategy, AI adoption, and execution discipline, focused on decisions leaders actually need to make.
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How the Session Will Flow
Expert-Led GTM Perspective
The session will be led by Karen Hu, who brings deep, hands-on expertise in GTM strategy and execution. As both subject-matter expert and moderator, Karen will frame the key challenges facing B2B leadership teams and guide the discussion across strategy, execution, and measurement.
Andreas Ramos and Abhijeet Ballurkar will join as panelists, contributing real-world insights from enterprise GTM execution, AI-powered growth programs, and modern demand architectures.
Audience-Driven Discussion
The second half of the session is dedicated to audience questions and real GTM scenarios, allowing leaders to bring forward execution challenges, measurement concerns, and growth bottlenecks with expert perspectives grounded in proven industry experience.
When buyers change, GTM must evolve
Join a curated session offering strategic clarity for Enterprise Growth Leaders.
Who This Session Is For - and What You'll Walk Away With
Designed for leaders accountable for growth outcomes, not activity.
Who Should Attend
- ✓ CEOs, CMOs, CROs, Chief Growth Officers
- ✓ Enterprise GTM, Revenue & Marketing Leaders
- ✓ Leaders responsible for turning strategy into measurable outcomes
What This Enables
- ✓ Higher pipeline quality, velocity, and predictability
- ✓ A unified awareness-to-revenue execution model
- ✓ Stronger alignment across teams, tools, and GTM motions