US-based IT Services Client’s Digital Capabilities Transformed with a Niche Digital Centre
Our client is a US-based IT services provider, a leader and the largest systems integrator for a prominent technology platform. They specialize in providing technology solutions for mid and large organizations, with a focus on workflow optimization and AI process implementations.
Industry: IT Services
Client Location: US
Client Target Market: Global
Dedicated Team Location: India
Challenges/Scenario
The client, a leading IT services provider, was looking to significantly enhance their digital marketing capabilities. They wanted to add additional capacity to their existing in-house to handle the growing demands of their business. The client organization was growing fast and they needed a partner to collaborate with their in-house marketing team and setup a scalable dedicated team, to support the in-house team.
TargetOrate Role & Approach
Understanding the client’s unique challenges and requirements, we set up a niche and high capabilities digital center. This center comprised a team of digital experts responsible for managing the client’s digital strategy and operations. We followed a systematic approach to manage the digital center, delivering the project at 50% cost as the US.
Outcomes
- Setup a dedicated team of digital experts of 12 experts
- Expertise in areas of creative thought process, branding and more
- Creativity skills in areas of video, graphics, and content
- Technical skill in web development
- Significant increase in brand outreach across the target audience
- Significant 60% cost savings