Leading University’s Digital Marketing Transformed with a Dedicated Team
Our client is one of the largest universities in India, with a prominent presence in the education sector. The university boasts 9 campuses, 50,000+ students, offering 20+ courses ranging from undergraduate to PhD levels, and over 500 faculty members.
Industry: Education
Location: India
Client Target Market: India and Africa
Dedicated Team Location: India
Challenges/Scenario
The client, a leading university in India, was looking to significantly enhance their digital marketing efforts to increase student enrollment and engagement. With a diverse student base from tier II, III, and IV cities in India and Africa, the university needed a robust digital strategy to reach and attract prospective students. They sought a partner to help them scale their digital marketing operations to meet these growing demands.
TargetOrate Role & Approach
Understanding the client’s unique challenges and requirements, we set up a dedicated team of digital marketing experts. This team was responsible for managing all aspects of the university’s digital marketing, including lead generation, marketing strategy, creative strategy, market research, SEO, branding, video production, copywriting, graphic design, email marketing, and web development.
Outcomes
Our team delivered the following for the client:
- Setup a dedicated team of 6 digital marketing experts
- Developed expertise in creative thought processes, branding, and more
- Achieved a 100% admission rate over the past 6 years
- Demonstrated creativity in video production, graphics, and content creation
- Significantly increased brand outreach across the target audience
- Achieved significant cost savings, delivering the project at half the cost