Case Studies
Digital Marketing Efforts Boosted Registration on Website by 20%
An online platform to create a legally tenable Digital Will and store financial documents
Industry: Legal
Location: India
Target Market: India
Challenges/Scenario
The client was badly in need of strategies to widen its reach to prospective customers and attract tie-ups/partnerships to expand its services along with keeping the cost at a minimum. There was no mechanism to identify KPIs, analyze data and respond to user experience. The company was unable to realize the targeted conversion rate.
TargetOrate Role & Approach
TargetOrate conducted a detailed analysis including competitors, users/customers, web and social media to develop a failproof digital marketing strategy. We crafted a strong content strategy, restructured and revised content and redesigned website to facilitate visitor engagement and improve responsiveness.
Outcomes
- Increased number of registrations by 20%
- Decreased bounce rates by 7%
- Established brand in the targeted segment
- Video marketing increased conversion rate by 10%
- Enabled active business transactions
- Helped in expansion of the business PAN India