Resources "Case Studies"
Nutraceutical Giant Launches New Product with 3X ROAS
- Industry: Pharmaceuticals & Nutraceuticals
- Location: India
Executive Summary
A large pharmaceutical brand with operations in 30+ countries partnered with Targetorate to launch a nutraceutical product in India via D2C channels. With the goal of maximizing visibility, sales, and engagement, Targetorate delivered a comprehensive digital launch campaign that achieved 60% website growth and 3X ROAS within the first 90 days.
Introduction
The client had strong product-market fit but lacked a digital presence in the D2C multivitamin space in India. They needed a digital-first launch approach to reach e-commerce audiences and maximize traction.
Strategic Opportunity
- Build a digital identity for the new product
- Maximize D2C sales through multi-channel outreach
- Leverage performance marketing to boost ROI
The Targetorate Solution
Key Initiatives
- Built a conversion-optimized branded e-commerce site
- Ran paid marketing campaigns for targeted traffic and trials
- Managed listings on Amazon, Flipkart, and CRED
- Created a TVC with celebrity endorsements
- Partnered with influencers to build trust and product awareness
Business Impact
- 60% increase in web traffic within 3 months
- 15,000+ units sold in Q1
- Top 5 Google ranking on 8 industry keywords
- 35% increase in social engagement
- 3X return on ad spend (ROAS)
- 30% uplift in brand awareness via media and influencer campaigns