Resources "Case Studies"
Global Healthcare Brand Taps Targetorate for Digital Market Entry Strategy in India
Discover how Targetorate developed a data-led digital strategy and market entry roadmap for a global hygiene and health leader, helping them prepare to launch two globally renowned brands in India’s highly competitive landscape.
- Industry: Healthcare & Hygiene
- Location: Global (Expanding into India)
Executive Summary
A global healthcare company with operations in over 150 countries partnered with Targetorate to design a digital-first entry strategy for the Indian market. With the domestic landscape dominated by two well-established Indian brands, the client needed a deep understanding of the digital competitive environment and actionable insights to carve a differentiated position. Targetorate delivered a robust digital roadmap, combining market intelligence, competitor analysis, SWOT, and go-to-market (GTM) strategy—paving the way for a successful launch.
Introduction
The client is a multinational hygiene and health company known for its trusted global brands. While the company had strong brand equity worldwide, its presence in India was limited. With plans to launch two of its key products in the Indian market, the client turned to Targetorate for expert support in developing a tailored digital entry strategy, competitive positioning, and execution roadmap.
Strategic Opportunity
Entering a new and competitive market like India required more than product readiness. The client needed to:
- Understand the Indian Digital Landscape
Map the digital habits, needs, and preferences of Indian consumers in the health and hygiene segment. - Evaluate the Competition Digitally
Benchmark leading Indian competitors across digital visibility, engagement, and channel strategy. - Build a Launch Strategy Grounded in Insights
Craft a clear action plan with target segments, budgets, channels, and positioning guidance.
The Targetorate Solution
Targetorate delivered a comprehensive digital strategy engagement tailored to the client’s market entry goals.
Key Initiatives
- Digital Market Assessment
Evaluated the potential for health and hygiene categories in India’s digital ecosystem. - Competitor Benchmarking
Analyzed digital performance of top Indian brands across SEO, content, social, and paid media. - SWOT Analysis for Client Brands
Delivered actionable insights on strengths, risks, opportunities, and key positioning gaps. - Digital Go-to-Market Roadmap
Developed a full-funnel launch plan including channels, budgets, KPIs, messaging, and timing. - Digital Partner Identification
Shortlisted regional and national digital execution partners for the upcoming campaign rollouts.
Business Impact
Through this strategic engagement, Targetorate empowered the client to:
- Launch with Confidence in a Competitive Market
Clear visibility into market dynamics and digital behavior allowed for a well-aligned launch plan. - Gain a Competitive Edge Digitally
Insightful competitive analysis helped refine positioning and messaging to stand apart from incumbents. - Accelerate Readiness
Delivered a plug-and-play digital strategy and media roadmap, ready for immediate execution.
Key Learnings & Future Outlook
Success Drivers
- Digital readiness is essential for entering saturated consumer markets like India.
- Localized insight and strategy development can de-risk global brand launches.
- Competitive benchmarking should be a cornerstone of market entry planning.
The Road Ahead
The brand is set to launch the execution phase, ensuring the digital launch aligns with consumer behavior, drives early traction, and builds sustainable brand recall across Indian digital audiences.