Resources "Case Studies"
Eye Care Hospital Achieves 67% Growth in Web Engagement
- Industry: Hospitals and Clinics
- Location: Telangana, India
Executive Summary
A super-specialty eye hospital engaged Targetorate to modernize its digital presence and attract more patients online. Targetorate delivered an integrated digital marketing program combining SEO, UI/UX redesign, and social media strategy—resulting in significant web session growth and improved patient acquisition.
Introduction
Established in 2001, the hospital specializes in advanced eye care. It had limited online visibility and struggled to promote its specialized services effectively.
Strategic Opportunity
- Improve web engagement and session flow
- Drive social media awareness and online appointment booking
- Track and optimize visitor behavior
The Targetorate Solution
Key Initiatives
- Redesigned the hospital website for better UX and mobile responsiveness
- Conducted SEO, web, and social audits
- Launched a local SEO and branded content strategy
- Developed online + offline marketing touchpoints
- Implemented tracking via analytics dashboards
Business Impact
- Website sessions increased from 34 to 2,375/week
- Users grew from 15 to 1,600+ per week
- Page views jumped from 68 to 6,871/week
- New sessions increased by 66.7%
- Bounce rate dropped from 80% to 50%
- Improved brand visibility and lead generation