Resources "Case Studies"
Digital Strategy for an Enterprise Platform Provider
- Industry: Enterprise IT Services & Platform Solutions
- Location: Global (HQ in India; offices in UAE, US, UK)
Executive Summary
A Fortune 500-trusted enterprise platform company engaged Targetorate to craft a tailored digital strategy aimed at penetrating Tier-1 organizations in the US, UK, and UAE markets. Despite domain expertise and extensive delivery experience, the client’s digital branding and inbound engine were under-optimized. Targetorate designed a digital roadmap focused on improving visibility, demand generation, and global brand positioning.
Introduction
This Hyderabad-headquartered company serves Telecom, BFSI, Insurance, and Government clients across 45+ countries. With 70% market share in India’s telecom domain, it needed to match its strong delivery presence with digital visibility in the US and European markets.
Strategic Opportunity
- Expand digital brand presence in high-potential global markets
- Build awareness and thought leadership to compete with IBM, Pega, Oracle
- Translate offline leadership into online influence and authority
- Strengthen digital demand generation capabilities with measurable KPIs
The Targetorate Solution
Key Initiatives
- Audited existing GTM and digital presence across channels
- Developed an integrated digital strategy with market-specific messaging
- Identified KPIs and built a tracking framework across campaigns
- Created brand positioning narratives and channel-wise execution plan
- Empowered internal marketing team with tools and training for long-term scalability
Business Impact
- Strong strategic foundation for entering and expanding in US and Europe
- Unified branding across all channels (web, social, SEO, content)
- Greater clarity in digital roles, goals, and outcomes
- Established scalable systems for lead generation and conversion