Focused Growth for B2B Enterprises
About Our ABM Offering
At Targetorate Consulting, we specialize in highly targeted, data-driven Account-Based Marketing (ABM) strategies that help B2B companies accelerate pipeline growth and close enterprise deals. Unlike ABM tool integrators, we offer end-to-end ABM execution as a service, ensuring that your marketing and sales teams reach the right decision-makers at the right time.
Why ABM?
Traditional marketing casts a wide net. ABM is different—it focuses on key accounts that matter most to your business, delivering personalized messaging, tailored content, and multi-channel engagement for maximum conversion.
Our multi-tiered ABM execution includes:
- 1:1 ABM (Strategic ABM) – Hyper-personalized campaigns for high-value accounts.
- 1:Few ABM (Lite ABM) – Cluster-based marketing for mid-market accounts.
- 1:Many ABM (Programmatic ABM) – Scalable digital campaigns for broad engagement.
Targetorate’s ABM Process
We leverage a proven framework that integrates data, technology, content, and sales alignment to drive measurable outcomes.
Our ABM Framework:
Define Goals & Identify Target Accounts
Pinpoint high-value prospects based on intent data and firmographics.
Research & Insights
Analyze buying signals, decision-maker behavior, and competitive landscape.
Sales & Marketing Enablement
Align sales and marketing through workshops to refine content, address client pain points, and ensure tailored outreach that supports the ABM strategy.
Develop Account Plans
Craft personalized engagement strategies with custom messaging.
Content Mapping & Creation
Develop tailored content (blogs, case studies, whitepapers, videos) aligned with target accounts’ needs and pain points.
Customer Journey Development
Define and optimize engagement touchpoints to nurture leads through the funnel effectively.
Customer Journey Mapping to Tools & CRM
Align engagement strategies with marketing automation, CRM systems, and analytics tools to track performance and refine campaigns.
Implement Campaigns (Email, LinkedIn, Multi-Touch Outreach)
Execute cross-channel campaigns that nurture relationships, using platforms like Email, LinkedIn, and other multi-touch outreach.
Sales & Marketing Alignment
Ensure seamless collaboration between marketing and sales for pipeline acceleration.
Measure & Optimize
Track key metrics (engagement rates, pipeline velocity, and conversion rates) to refine and improve strategy.
Tech-Enabled Execution
We are tool agnostic, if you have a tool that can match your ABM goals, we can use that tool. We have experience on some of the industry-leading tools like ZoomInfo, 6sense, RollWorks, LinkedIn Sales Navigator, HubSpot, and Salesforce for account intelligence and ABM execution.
ABM Outcomes: What You Can Expect
Higher Conversion Rates
Engage decision-makers with personalized messaging.
Improved ROI on Marketing Spend
Focus budget on high-value accounts, eliminating wasted efforts.
Real-Time Account Intelligence
Leverage AI-driven insights for better engagement timing.
Accelerated Sales Pipeline
Directly influence revenue with highly targeted campaigns.
Case Studies
