Resources "Case Studies"
Scaling ABM with Precision: Targetorate Drives 8X Website Growth and 150+ Qualified Leads
Client Overview
Explore how Targetorate executed a dual-tier ABM strategy, combining 1:Few and 1:Many campaigns, to drive exponential digital engagement, boost lead generation, and enhance account penetration for a cybersecurity solutions provider.
- Industry: Cybersecurity / SaaS
- Location: Global (Headquartered in India, serving international markets)
Executive Summary
A next-gen cybersecurity platform provider partnered with Targetorate to scale outreach and increase pipeline engagement across Partners, BFSI, FinTech, and enterprise decision-makers. Through tailored 1:Few and 1:Many ABM strategies, Targetorate powered a digital transformation that drove an 8X increase in website traffic, 8000+ database additions, and over 150+ qualified leads. ABM was further strengthened by data cleanup and enrichment across 3000+ existing records and strategic updates of 8,000+ records, enabling broader but sharper ICP targeting and higher conversion potential.
Introduction
With a powerful AI-driven cybersecurity platform and proven customer success, the client was ready to amplify market visibility and scale into key industries. They engaged Targetorate to run a structured, insight-led ABM program that would position them as a credible partner among MSSPs, BFSI, FinTech players, and C-suite stakeholders.
Strategic Opportunity
To unlock the next phase of growth, Targetorate and the client identified opportunities to:
- Reach High-Intent Buyers
Expand outreach to enterprise IT and cybersecurity decision-makers across industries. - Drive Consistent Digital Engagement
Build a multi-touch strategy that maximizes visibility and brand authority. - Enable Clean, Usable Data
Standardize and enrich marketing data to improve segmentation and personalization.
The Targetorate Solution
Targetorate built and executed an ABM roadmap focused on impact, scale, and personalization—supported by a robust digital strategy and data foundation.
Key Initiatives
- 1:Few Campaigns
Focused outreach for MSSPs, cybersecurity influencers, and niche FinTech decision-makers. - 1:Many Campaigns
Vertical-led campaigns for BFSI, healthcare, and SMBs, powered by intent and firmographic filters. - Database Enrichment
Cleaned and optimized 3000+ records; added new 8,000+ records with accurate fields for targeting. - Content-Led Engagement
Created specialized content for ROI-based narratives, webinars, cybersecurity trends, and platform differentiation. - Multi-Channel Execution
Used LinkedIn, email marketing (via Mailchimp), Google Ads, 3rd party B2B listing platform ads, and event-based campaigns to drive engagement. - Thought Leadership Videos
Delivered platform explainers, founder insights, industry use-case reels, and BSE partnership highlights.
Tools Used
- 6Sense
- HubSpot
- Mailchimp
- ZoomInfo
- Apollo.io
- Zoom
Listing Platforms Activated:
- GoodFirms
- Capterra
- G2
- Gartner
Business Impact
The ABM program achieved significant business outcomes in less than two quarters:
- 3X Growth in Qualified Leads
Generated 150+ leads through targeted ABM and campaign integration. - 8X Increase in Website Traffic
Monthly unique visitors rose to 16,000+ in 16 months. - 8,000+ Database Additions
Enriched data helped power smarter segmentation and nurture strategies. - 100K+ LinkedIn Impressions
Built top-of-funnel awareness and engagement among ideal customer personas. - Strategic Event ROI
Delivered 100+ attendees with a few converting to leads from a co-hosted webinar, supported by end-to-end multichannel campaign execution.
Key Learnings & Future Outlook
Success Drivers
- Combining 1:Few and 1:Many ABM approaches helped balance scale with relevance.
- Data integrity and persona mapping were foundational to campaign performance.
- Consistent, value-led content kept audiences engaged across channels.
The Road Ahead
The client is now extending ABM into deeper personalization journeys, with enhanced retargeting, persona-based nurture tracks, and sales enablement content to accelerate deal progression.