Resources "Case Studies"
Inclusive Platform Design for a Social Impact SaaS Product
- Industry: Inclusive Entrepreneurship / SaaS
- Location: United States
Executive Summary
A pioneering initiative aimed at empowering entrepreneurs with disabilities through a fully digital commerce platform engaged Targetorate for an inclusive UI/UX design project. The goal was to create accessible and equitable experiences for creators, buyers, and support organizations.
Technical Scope
- Design System: Built atomic UI library supporting 3 major user roles
- Tools Used: Adobe XD, Contrast Checker, Stark plugin for accessibility design
- Design Highlights:
- Adaptive UI with accessible font sizing and contrast ratios
- Alternate text structures for all visual media
- Clear call-to-action hierarchy and guided workflows for new user
- Multistate buttons and toggles with ARIA labeling for assistive tech
- Interaction Testing: Conducted with real users representing neurodiverse and physically impaired groups (via NVDA and JAWS screen readers)
- Modules Designed: Creator storefront, buyer cart flow, onboarding wizard, support chat
- Performance Design: Focused on lightweight components for fast loading and low cognitive load
Outcomes
- 95% of beta testers rated the interface as intuitive and inclusive
- Design received internal recognition as the organization’s most accessible product yet
- Foundation in place for WCAG 2.1 AAA optimization and VPAT documentation