Resources "Case Studies"
Executing Digital Marketing for IT Firm’s Expansion into Saudi Arabia
- Industry: IT Services and Solutions
- Location: Malaysia (Target Market: MENA and Saudi Arabia)
Executive Summary
Following a detailed GTM strategy, Targetorate rolled out a high-impact digital marketing campaign to help the client penetrate the MENA and Saudi markets. Through responsive website redesign, SEO, content marketing, and paid campaigns, the client achieved organic growth, lead generation, and improved brand engagement across digital channels.
Introduction
To turn strategic plans into results, the client relied on Targetorate to execute a full-stack digital marketing program. This included content creation, SEO optimization, social engagement, and targeted promotions to accelerate awareness and generate leads in the competitive IT services space.
Strategic Opportunity
- Improve digital visibility and SEO rankings
- Launch localized campaigns for lead generation in Saudi Arabia
- Increase organic and paid web traffic to the new site
- Build a consistent digital presence across search and social
The Targetorate Solution
Key Initiatives
- Redesigned the website to be responsive and optimized for mobile
- Indexed all webpages and blogs in Google
- Implemented end-to-end SEO to rank for 7+ keywords on Page 1
- Created and promoted company case studies and blogs
- Managed social media branding and engagement (organic + paid)
- Ran campaigns to promote a webinar and generate registrations
- Created regular social media posts and blog content
Business Impact
- 3,461 website visitors and 14,303 page views
- 130+ leads and webinar registrations generated via campaigns
- 400%+ increase in social engagement
- Indexed 100% of website content, including case studies and blogs
- LinkedIn followers grew to 3x; Facebook engagement by 1x
- 110+ high-quality backlinks created to improve domain authority