Resources "Case Studies"
eCommerce UX Modernization for a Large Retail Chain
- Industry: Retail / B2C eCommerce
- Location: New Zealand
Executive Summary
A national multi-store retail chain with a massive product catalog partnered with Targetorate to redesign and modernize its online storefront. The mandate involved rethinking navigation, product discoverability, and mobile responsiveness for a platform serving thousands of daily users.
Technical Scope
- Platform: nopCommerce-based frontend UI integration
- Total Screens: 90+ across homepage, PLPs, PDPs, checkout, and loyalty modules
- Design Toolkit: Figma, Lottie for micro-interactions, Balsamiq for early-stage wireframes
- Catalog Management:
- Redesigned layouts for 5,000+ product SKUs
- Visual tags for promotions, stock levels, loyalty points
- Smart UX Features:
- Real-time product filters
- Location-based inventory suggestions
- “Recently Viewed” & “Recommended For You” modules
- Mobile-First Design:
- Real-time product filters
- Location-based inventory suggestions
- “Recently Viewed” & “Recommended For You” modules
- Modules Designed: Creator storefront, buyer cart flow, onboarding wizard, support chat
- Performance Design: Focused on lightweight components for fast loading and low cognitive load
Outcomes
- 41% faster page-load speed post-deployment
- Cart abandonment rate decreased by 22% in the first quarter
- Successfully laid the UI groundwork for future app integration and in-store kiosk rollout