Resources "Case Studies"
e-Commerce Portal for a Leading Retail Brand
- Industry: Retail & Consumer Goods
- Location: New Zealand
Executive Summary
A leading retail brand in New Zealand partnered with Targetorate to transform its digital storefront by migrating its legacy e-commerce platform to a modern, scalable, and feature-rich architecture. With over 5,000 product listings and complex catalog structures, the client sought to deliver a seamless shopping experience that would support their expansion goals. Targetorate delivered an end-to-end transformation—from market research to platform migration—on nopCommerce, improving user experience, subscription rates, and operational efficiency.
Introduction
The client is a household retail brand in New Zealand with a vast range of consumer products and accessories. While they had a steady customer base, their previous digital platform failed to meet modern standards of customer experience, responsiveness, and functionality. The company turned to Targetorate to lead the complete overhaul of its website and e-commerce ecosystem.
Strategic Opportunity
- Replace dated website design and functionality with a modern, responsive experience
- Migrate 5,000+ products while optimizing catalog structure, imagery, and product content
- Integrate inventory, CRM, loyalty, subscription, and payment gateway systems
- Enable faster navigation, better product discovery, and simplified checkout journeys
- Support expansion initiatives with scalable backend architecture
The Targetorate Solution
Key Activities
- Platform Migration to nopCommerce:
A robust open-source framework built on Microsoft’s ASP.NET Core with SQL Server backend - Customer Journey Reimagined:
Smart search, advanced filters, personalized suggestions, and faster checkout experience - Content & Catalog Revamp:
Rebuilt product database, optimized 5,000+ SKUs, updated visuals, descriptions, and SEO - Integrations Delivered:
CRM, inventory management, loyalty programs, payment gateways, and a subscription module - Design & Development:Revamped UI/UX aligned with brand goals and cross-device optimization
- End-to-End Delivery:
Handled design, development, testing, deployment, and stakeholder alignment across marketing and leadership teams
Business Impact
- Seamless migration and modernization of over 5,000 product listings
- Improved overall customer experience and subscription conversion rates
- Enabled a scalable digital platform to support future growth and digital campaigns
- Delivered project in 6 months, including platform migration, content upgrade, and catalog transformation
- Significantly reduced friction across the purchase journey, resulting in a more intuitive and engaging online experience