Resources "Case Studies"
Digital Strategy for Healthcare Tech Innovator Expanding Across India
- Industry: Health-Tech
- Location: India
Executive Summary
A healthcare technology company in India partnered with Targetorate to build a comprehensive digital strategy for the nationwide expansion of its mobile app platform. The app, described as the “Uber for Ambulance,” connects users with ambulances and medical taxis. Targetorate designed a robust digital GTM strategy covering web, app store, and omnichannel marketing to support user acquisition, brand awareness, and KPI alignment.
Introduction
The client’s innovative mobile application bridges critical gaps in emergency response by enabling users to book ambulances and medical taxis via a single tap. While the product showed strong market promise, the company lacked a consolidated digital strategy, measurement models, and an integrated communications framework—leading to inconsistent outcomes.
Strategic Opportunity
- Design an integrated digital GTM framework for product adoption
- Define measurable KPIs and introduce a unified data collection strategy
- Improve user experience and engagement across the customer journey
- Align communications across digital and offline marketing efforts
The Targetorate Solution
Key Initiatives
- Created a comprehensive GTM roadmap covering web, social, app store, and offline channels
- Developed a KPI model and measurement strategy to guide data-backed decisions
- Built user journey touchpoints to capture feedback and improve UX
- Created an engagement model to unify brand messaging across platforms
- Designed the strategy to scale across Tier 1, 2, and 3 cities in India
Business Impact
- Laid the groundwork for targeted marketing and analytics-led decision-making
- Improved internal alignment on goals, messaging, and performance metrics
- Enhanced readiness for investor interest and future acquisition
- Empowered scalable expansion across India with a strategic foundation