Resources "Case Studies"
Digital Strategy for an Electronics & PCB Design Company
- Industry: Electronics Design & Distribution (B2B)
- Location: Bengaluru, India
Executive Summary
A leading electronics and PCB design company partnered with Targetorate to overhaul its digital presence and align it with modern-day B2B buyer behavior. The client had decades of legacy and technical expertise but lacked a robust digital footprint. Targetorate created a detailed digital strategy to enhance online visibility, align offline goodwill with online credibility, and streamline digital initiatives across platforms.
Introduction
With strong credentials in PCB design, component distribution, and end-to-end supply chain services, the company serves clients across India. Despite an impressive offline network, the company’s digital branding and lead generation strategy was underdeveloped. Targetorate stepped in to build a unified, measurable digital roadmap for growth.
Strategic Opportunity
- Establish a compelling online presence that reflects the company’s industry leadership
- Build functional modules to support B2B e-commerce activity
- Create engagement-driven content that supports distribution and technical credibility
- Align social, SEO, and website experience into a cohesive strategy
The Targetorate Solution
Key Initiatives
- Designed a comprehensive digital GTM strategy across SEO, social, and UX revamp
- Developed content and keyword strategy focused on PCB design and components
- Built roadmap for launching a B2B e-commerce portal
- Recommended KPIs to track lead quality, session flows, and conversion
- Identified digital tools and tech stack to support growth over time
Business Impact
- Laid the foundation for scalable digital growth and B2B commerce
- Improved internal clarity on digital marketing metrics and user journeys
- Set up structure for seamless execution across content, SEO, and digital outreach
- Aligned digital goals with the organization’s offline market reputation