Resources "Case Studies"
Digital Marketing Execution for a Global Embedded Design Firm
- Industry: Embedded Technology & IoT Solutions
- Location: Global HQ, with target regions in the US and Europe
Executive Summary
Following the successful rollout of a digital GTM strategy, Targetorate implemented a high-performance digital marketing program for an embedded design company targeting North America. The program combined SEO, campaign execution, and social media optimization to improve ranking, visibility, traffic, and engagement across multiple platforms.
Introduction
The company offers cutting-edge engineering solutions to product companies globally. While technically strong, they needed to elevate their digital presence to gain traction in the US. Targetorate executed a full-stack marketing program focused on inbound traffic, improved authority, and audience engagement.
Strategic Opportunity
- Improve organic rankings through high-impact SEO
- Launch targeted campaigns for lead generation and brand awareness
- Enhance visibility and engagement across social media platforms
- Track and optimize performance across multiple channels
The Targetorate Solution
Key Initiatives
- 30 keywords targeted with SEO; 77% increase in backlinks
- Enhanced user experience and improved session flows
- Deployed social media campaigns on Facebook, LinkedIn, Instagram
- Executed content marketing for blog, thought leadership, and technical case use
- Launched analytics-backed optimization for bounce, traffic, and CTRs
Business Impact
- 31.01% improvement in sessions
- 4.35% increase in sessions per user
- 27.3% boost in direct traffic
- 24.12% increase in new user traffic
- 106.2% surge in social traffic
- Facebook engagement up by 600%, LinkedIn views up by 150%, Instagram followers doubled
- Alex rank improved by 20.9%