Gold Sponsor | Intrigue MAdVerse Summit 2025 – San Francisco
Targetorate’s Managing Director Abhijeet Ballurkar joins global marketing leaders
as a keynote speaker and panelist on 16 September 2025.
About the Event
Intrigue MAdVerse Summit 2025 –
San Francisco
Hosted by Salesgasm, this 49th edition of the Intrigue MAdVerse Summit brings together CMOs, digital marketers, demand-gen leaders, and creative strategists to explore the evolving world of B2B marketing and advertising. The event features top-tier speakers, fireside chats, and hands-on networking in the heart of San Francisco’s tech scene.
16 September 2025
San Francisco, USA
Targetorate’s Role: Gold Sponsor
Targetorate at the Forefront
As a Gold Sponsor, Targetorate Consulting is proud to join the global marketing community at this prestigious event. Representing us at the summit is our Managing Director, Abhijeet Ballurkar, who brings over 15 years of GTM strategy, ABM execution, and enterprise-scale marketing innovation to the stage.
Featured Sessions by Targetorate
| Keynote Address | |
| Topic | Scaling ABM 2.0 in Complex Enterprise Environments |
| Speaker | Abhijeet Ballurkar, Managing Director, Targetorate |
| Time | 10:20 AM – 10:40 AM (PST) |
Scaling ABM 2.0 in Complex Enterprise Environments
- Navigating the functional, regional and legal hierarchies for enabling account plays.
- Tactics to secure internal stakeholders’ buy-in throughout the evolving strategies.
Brief Synopsis:
In today’s highly regulated and complex enterprises, driving successful Account-Based Marketing (ABM) requires more than targeted outreach; it demands strategic internal alignment with sales, demand gen, marketing, procurement, legal, and compliance functions.
In this session, Abhijeet Ballurkar takes a dig at recognizing and addressing the internal challenges by unveiling proven frameworks to navigate the organizational gatekeepers, ensuring your ABM initiatives clear internal hurdles/buy-ins. You’ll discover tactics to foster stakeholder collaboration, from securing executive sponsorship to empowering cross-functional teams, so account plays gain traction and deliver measurable revenue outcomes. Whether your organization spans multiple geographies, industries, or compliance regimes, this keynote will equip you with the insights and tools to scale ABM 2.0 effectively across enterprise environments.
| Fireside Chat | |
| Topic | Next-Gen Marketing Skills: Bridging Data, Creativity, and Storytelling |
| Panelist | Abhijeet Ballurkar |
| Format | Fireside Chat |
| Time | 12:05 PM – 12:45 PM (PST) |
A candid conversation on the evolving skill sets marketers need today – blending data fluency with emotional storytelling to break through modern buyer fatigue.
What to Expect at the Booth
Visit the Targetorate Booth (#101) at the summit to:
Explore our ABM 2.0 and Demand Generation frameworks
Book a GTM / Demand Gen Workshop with our experts
Book an ABM Workshop with our experts
Get insights from 500+ projects and $50M+ paid media experience
Discover how global B2B brands are accelerating revenue with precision marketing
Join Us at Intrigue MAdVerse 2025 - San Francisco
Book a 1:1 session or drop by our booth on September 16th!
About Targetorate Consulting
Targetorate is a global GTM and demand generation consulting firm that helps B2B tech companies scale smarter. With over 300 clients served and a strong track record across the US, APAC, and ANZ, we deliver full-funnel ABM, Digital GTM strategy, CX transformation, and MarTech solutions through deeply personalized engagement models.
Explore Our Services –