Resources "Case Studies"
UI/UX Overhaul for a North American Fleet Rental Platform
- Industry: Transportation & Logistics
- Location: North America
Executive Summary
A major commercial fleet and semi-trailer rental platform offering tractor trailers, refrigerated vans, and reefer units approached Targetorate to redesign their digital user experience across all devices. The core objective was to streamline the booking journey, modernize UI aesthetics, and implement a seamless multi-platform design system for scalability.
Technical Scope
- Design Deliverables: 40+ screen designs across desktop, tablet, and mobile breakpoints
- Tools Used: Figma (component libraries, variants), Zeplin for developer handoff
- Research Methods: User interviews, UX flow audits, heatmap analysis (via Hotjar)
- UI Components: Modular cards, advanced filter dropdowns, CTA blocks, responsive banners
- Persona Mapping: Logistics Managers, Independent Fleet Owners, OEM Partners
- Device Adaptation: Viewport-specific layouts built using atomic design principles
- Journey Optimizations:
- Simplified trailer selection with visual filter toggles
- Real-time availability module
- Mobile-optimized one-click booking
- Accessibility: WCAG 2.1 Level AA compliant; optimized for screen readers and keyboard navigation
Outcomes
- Mobile bounce rate dropped by 32% within 60 days of go-live
- Booking completion time reduced by 40% due to frictionless journey design
- Stakeholder feedback praised dashboard usability and layout clarity