Resources "Case Studies"
Website & Portals for a Leading Multi-Campus University
- Industry: Higher Education
- Location: India (with national & global reach)
Executive Summary
A prominent university with 20,000+ students annually and six campuses across India partnered with Targetorate to completely transform its digital presence. The previous website suffered from outdated design, poor mobile responsiveness, fragmented content, and low student engagement. Targetorate delivered a modern, mobile-optimized, SEO-aligned web experience tailored for prospective students, parents, and academic stakeholders—ultimately supporting admissions, brand positioning, and digital growth.
Introduction
The client is a future-focused institution offering 80+ academic programs, 100+ skill-based courses, 50+ patents, and a strong commitment to SDGs and hands-on learning. However, their digital presence was misaligned with their scale, innovation, and reputation. The university required a modern web platform to effectively reflect their brand, simplify navigation across campuses, and elevate their position on a global academic stage.
Strategic Opportunity
- Reimagine the digital experience for 20,000+ students and 2,000+ faculty and staff
- Align user journeys for students, parents, researchers, and recruiters across 6 campuses
- Organize vast academic and institutional content across 1,000+ pages
- Create responsive, mobile-first designs aligned with evolving browsing behaviors
- Support admission and branding efforts through better storytelling and SEO
The Targetorate Solution
Key Activities
- End-to-End Experience Transformation:
Conducted global benchmarking, stakeholder workshops, and persona journey mapping - Modern UI/UX:
Redesigned the entire digital interface—clean layouts, mobile-first views, intuitive navigation, and consistent brand visuals - Content Alignment:
Collaborated with internal university teams to organize academic data, course structures, faculty profiles, and research highlights - Feature Enhancements:
Virtual campus tour, Cross-device compatibility, Centralized content for 6 campuses, SEO optimization (metadata, structured URLs, keyword integration), Live social media feed Quick links, application CTAs, and program filters - Technology Stack:
WordPress, PHP, jQuery, WooCommerce
Business Impact
- Revamped over 1,000 content-rich pages across multiple departments and academic categories
- Improved navigation and student experience across desktop and mobile
- Positive stakeholder feedback on ease of access, visual appeal, and content structure
- Clear alignment with the university’s goals for admissions, branding, and multi-campus visibility
- Completed in 6 months, including planning, development, content validation, deployment, and stakeholder review