Resources "Case Studies"
Website for a Global IT Services Company
- Industry: IT Services & Consulting
- Location: United States
Executive Summary
A leading global IT services company partnered with Targetorate to transform its digital presence through a complete website overhaul. The existing website suffered from outdated design, poor user experience, low conversions, and unresponsive functionality. Targetorate led a full-cycle engagement covering strategy, stakeholder alignment, UX/UI design, development, content creation, and brand asset integration—delivering a modern, scalable web experience that elevated user journeys and aligned with global go-to-market motions.
Introduction
The client operates across a wide portfolio including Cloud Infrastructure, Custom Application Development, Low-Code Platforms, BI & Analytics, and RPA. Despite their strong service capabilities, the client’s website failed to represent their evolving brand or support sales and marketing objectives effectively.
Strategic Opportunity
- Refresh outdated UI/UX and improve responsiveness across devices
- Improve discoverability, lead flow, and time-on-site
- Consolidate brand messaging and unify voice across digital touchpoints
- Update marketing collaterals in alignment with new brand narrative
The Targetorate Solution
Key Activities
- Discovery Phase:
Conducted in-depth market and competitor research, along with stakeholder interviews across leadership, sales, and advisory teams
- UX/UI Transformation:
Designed 15+ new pages and redesigned 100+ pages to meet modern user expectations and CX standards
- Content & SEO Revamp:
Delivered new service page content, blogs, case studies, and optimized SEO structures for improved crawlability and ranking - Platform & Integration:
Built on WordPress with HubSpot CRM and analytics integration to track engagement, leads, and performance
- Brand Asset Alignment:
Refreshed marketing collaterals including corporate decks, sales decks, flyers, one-pagers, and stat sheets to reflect new brand identity
Business Impact
- Improved site structure, CTA strategy, and navigation pathways contributed to longer time-on-site and higher engagement
- Increased new visitor traffic and improved keyword rankings observed post-launch
- Greater alignment between digital presence and offline reputation enabled stronger support for ongoing digital campaigns and sales outreach
- Created a scalable foundation for global outreach and ongoing content-led growth
- Project delivered in 5 months: 3 months for full website redevelopment and content, followed by 2 months of marketing asset realignment