Resources "Case Studies"
Digital Marketing Execution for a PCB & Component Distribution Leader
- Industry: Electronics & Electro-Mechanical Components
- Location: Bengaluru, India
Executive Summary
Following the creation of a digital roadmap, Targetorate executed a full-funnel digital marketing campaign for a leading B2B component distribution company. The campaign addressed the company’s outdated web presence, low SEO visibility, and disconnected online-offline brand image. Over 12 months, Targetorate revamped the company’s web experience, content strategy, SEO, and lead generation approach—resulting in a significant increase in traffic, engagement, and inquiries.
Introduction
The company is a trusted partner for global OEMs and offers turnkey solutions in PCB design, fabrication, and assembly. While known in the industry, the brand lacked discoverability and credibility online. Targetorate’s digital marketing efforts aimed to bridge this visibility gap and generate measurable results.
Strategic Opportunity
- Improve traffic and keyword rankings in a competitive electronics space
- Use creative content and video to showcase services and use cases
- Build a consistent social media narrative and engagement funnel
- Enable B2B e-commerce activity and streamline inquiry generation
The Targetorate Solution
Key Initiatives
- Designed and developed a new website with improved UI/UX and technical SEO
- Created blog, video, and promotional content to support online lead generation
- Launched SEO and paid campaigns targeting distributors and OEM buyers
- Implemented a B2B portal to facilitate direct transactions
- Rolled out social media engagement initiatives for tech audiences
Business Impact
- Website traffic increased by 180%
- Bounce rate reduced by ~8%
- 250+ partner/distributor inquiries generated
- Top Google ranking for selected keywords
- Social media traction increased by 250%
- 150 B2B transactions/month via portal
- Revenue grew by 5% through process streamlining