Resources "Case Studies"
Digital Marketing Execution for a Leading Data Governance Platform
- Industry: Enterprise Data & Compliance Technology
- Location: Scottsdale, Arizona, USA
Executive Summary
Following a successful strategy engagement, Targetorate executed a comprehensive digital marketing program to support the expansion of a US-based enterprise data platform across North America. Targetorate implemented a multichannel execution plan across SEO, paid campaigns, social media, and content. The initiative led to exponential growth in traffic, engagement, keyword rankings, and social impressions.
Introduction
The client’s Data Insights Platform (DIP) enables automation of compliance, data governance, and customer 360 frameworks. To expand market visibility and generate inbound leads, the company needed expert execution of a cohesive digital marketing program—grounded in performance and messaging precision.
Strategic Opportunity
- Increase discoverability among enterprise and mid-market US companies
- Improve keyword visibility and content indexing
- Scale organic, paid, and social efforts to generate qualified interest
- Expand influence and reach across LinkedIn, Twitter, and content platforms
The Targetorate Solution
Key Initiatives
- Implemented a full SEO program improving keyword ranking by 2400%
- Managed end-to-end campaign execution across paid and organic platforms
- Launched persona-driven content across blog, web, and video formats
- Managed and grew presence across Facebook, LinkedIn, Twitter, Instagram
- Strengthened backlink profile and increased overall domain visibility
Business Impact
- Alex Rank improved by 89.2%
- Page Authority increased by 233%
- Backlinks grew by 454%
- Sessions increased by 68%, US traffic up by 270%
- Mobile traffic up by 612%, desktop traffic up by 63%
- Active users increased by 218%
- Facebook engagement: +39%, LinkedIn impressions: +263%, Twitter impressions: +310%
- Keyword rankings grew by 2400%, new users increased by 200%