Resources "Case Studies"
SaaS Leader in Health-Tech Boosts Outreach with Digital GTM
- Industry: Health-Tech (SaaS)
- Location: USA
Executive Summary
A fast-scaling SaaS company focused on disability advocacy collaborated with Targetorate to expand its digital marketing efforts. The project focused on increasing reach, generating leads, and reducing operational costs. Targetorate built a creative, data-led digital GTM plan that delivered consistent lead generation, higher content engagement, and SEO success.
Introduction
The client empowers data-driven, equitable decision-making through its platform. With increasing demand and growing ambitions, they required a full-scale digital marketing team to help manage SEO, content, and outreach across digital channels.
Strategic Opportunity
- Scale brand outreach and drive inbound leads
- Reduce spend across digital tools and advertising platforms
- Improve visibility and performance on search engines
The Targetorate Solution
Key Initiatives
- Developed a holistic digital GTM framework
- Launched keyword-rich SEO content targeting relevant industry themes
- Built and deployed branded videos, creatives, and visual assets
- Integrated campaign-specific landing pages
- Optimized platform usage and reduced redundant tools
Business Impact
- 80% increase in website traffic and brand outreach
- 8–10 qualified leads generated monthly
- 10 high-intent keywords ranked on Page 1 of Google
- Achieved 24% email open rate and improved campaign performance
- Reduced ad spend from USD 9500 to USD 5000
- 30% savings on marketing tech stack