Resources "Case Studies"
Global Foot Care Brand Scales SEO & Digital Reach with Targetorate
- Industry: Pediceutical
- Location: Canada
Executive Summary
A global leader in foot care products partnered with Targetorate to enhance its digital discoverability and increase organic traffic across the USA and Canada. With previous reliance on paid marketing and events, the brand aimed to improve its B2C sales and organic rankings. Targetorate delivered a full-scale SEO and digital branding program that significantly boosted site authority, search engine visibility, and lead generation.
Introduction
With operations in 56+ countries and a presence across both B2B and B2C channels, the client is one of the world’s leading foot care companies. Facing declining organic traffic and increased competition in search rankings, the brand turned to Targetorate to strengthen its digital footprint and content-driven visibility.
Strategic Opportunity
- Reduce dependency on paid media through sustainable organic growth
- Recover lost keyword rankings and improve SEO performance
- Improve on-site experience and brand credibility
The Targetorate Solution
Key Initiatives
- Conducted a comprehensive website audit and competitor analysis
- Delivered technical SEO fixes and created optimized meta tags/descriptions for 80+ pages
- Built 145 high-authority backlinks in the first quarter
- Developed geo-targeted SEO strategies for priority regions
- Launched a digital reputation monitoring system (24/7)
- Registered the brand on 27 business directories to expand discoverability
Business Impact
- Improved user flow and overall experience on the website
- Enhanced digital authority and expanded reach through link-building and directory listings
- Website traffic increased by 24%
- Domain Authority increased by 22%
- Got 16 keywords ranked on Page 1 of Search Engines
- Achieved 40% increase in traffic from Canada; and proportional from US
- 40% improvement in sales via Amazon
- 51 keywords ranking in Page 1 & 12 Keywords in Page 2 in Canada
- 40 Keywords in USA
- 15 Keywords are ranking In page 1 for United Kingdom
- Alexa Rank improved by 243%
- 1000+ successful backlinks created
- Registered in 50+ business directories