Resources "Case Studies"
Digital Strategy for an Embedded Systems Design Company
- Industry: Embedded Systems / IoT Product Design
- Location: Global HQ, targeting expansion in the US & Europe
Executive Summary
A technology-driven embedded systems design company partnered with Targetorate to expand its visibility and engagement across the US and European markets. Specializing in engineering solutions that bridge the gap between technology and application, the client needed a strong digital GTM strategy. Targetorate developed a custom digital roadmap aligned to growth goals, persona journeys, and platform-specific execution.
Introduction
The client builds advanced IoT and embedded products for global brands but had limited digital visibility beyond referrals and offline networks. With ambitions to scale outreach and generate qualified inbound leads, the client sought a digital strategy that would improve rankings, build authority, and streamline marketing efforts across platforms.
Strategic Opportunity
- Define a scalable digital growth strategy tailored for the embedded systems space
- Identify target personas across engineering, procurement, and OEM functions
- Establish visibility on search and social channels to attract US-based interest
- Align SEO, content, and campaign messaging under one unified GTM model
The Targetorate Solution
Key Initiatives
- Built a digital GTM framework focusing on North America and Europe
- Identified channel strategies for organic, paid, and social presence
- Designed a keyword-led SEO and blog content approach for ranking and visibility
- Mapped content themes around embedded tech, use cases, and design innovation
- Provided a phased implementation calendar for execution and tracking
Business Impact
- Clear GTM strategy enabled entry into US digital space with aligned goals
- Defined key metrics and reporting frameworks for ongoing optimization
- Created unified messaging across search, web, and social
- Set the foundation for successful, scalable digital execution