Resources "Case Studies"
Digital Strategy for a US-Based Enterprise Data Tech Company
- Industry: Enterprise Data Governance & Risk Management
- Location: Scottsdale, Arizona, USA
Executive Summary
A US-based enterprise tech company offering a Data Insights Platform (DIP) partnered with Targetorate to develop a comprehensive digital strategy for growth across the US market. With a strong suite of solutions in data governance, risk compliance, automation, and customer 360, the company needed a digital roadmap that would support brand building, authority positioning, and enterprise outreach. Targetorate designed a full-funnel digital GTM strategy aligned with these business goals.
Introduction
The client’s platform supports enterprise needs across data privacy automation, master data management, business glossary creation, compliance reporting, and more. Though technically advanced, the solution required a clearer GTM path to engage enterprise CXOs and data decision-makers. Targetorate stepped in to build a strategy rooted in digital authority, content leadership, and user-centric journeys.
Strategic Opportunity
- Define the brand’s voice and visibility in a niche but competitive enterprise data market
- Target decision-makers across data governance, compliance, and digital transformation functions
- Build a digital foundation to drive inbound traffic and interest
- Align SEO, social, content, and paid strategy toward enterprise engagement
The Targetorate Solution
Key Initiatives
- Developed a digital GTM roadmap tailored for US expansion
- Identified persona-specific messaging frameworks for CXOs and Data Officers
- Mapped out content strategy around compliance, data quality, trust index, and automation
- Recommended SEO structure, platform-based messaging, and outreach calendar
- Built a measurement model to track progress across user sessions, engagement, and leads
Business Impact
- Established a unified digital vision for long-term scalability
- Strengthened positioning with content pillars around key data use cases
- Set the foundation for successful digital marketing execution
- Enabled internal marketing and sales alignment for digital performance tracking