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Digital Marketing Efforts Boosted Registration on Website by 20%

Targetorate-Case-Studies(1)

Client Overview

An online platform to create a legally tenable Digital Will and store financial documents

  • Industry: Legal
  • Location: India
  • Target Market: India

Challenges/Scenario

The client was badly in need of strategies to widen its reach to prospective customers and attract tie-ups/partnerships to expand its services along with keeping the cost at a minimum. There was no mechanism to identify KPIs, analyze data and respond to user experience. The company was unable to realize the targeted conversion rate.

Targetorate Role & Approach

Targetorate conducted a detailed analysis including competitors, users/customers, web and social media to develop a failproof digital marketing strategy. We crafted a strong content strategy, restructured and revised content and redesigned website to facilitate visitor engagement and improve responsiveness.

Outcomes

Increased number of registrations by 20%

Decreased bounce rates by 7%

Established brand in the targeted segment

Video marketing increased conversion rate by 10%

Enabled active business transactions

Helped in expansion of the business PAN India

Outcomes

Increased number of registrations by 20%

Decreased bounce rates by 7%

Established brand in the targeted segment

Video marketing increased conversion rate by 10%

Enabled active business transactions

Helped in expansion of the business PAN India